Adding intelligence to your DAM

Presented by

Theresa Regli, Digital Asset Management (DAM) expert

About this talk

This webinar is a recording from Theresa Regli's intervention at Henry Stewart event DAM sessions. Digital asset management (DAM) systems aren’t new anymore. After two decades of enhancements and upgrades, DAMs are pretty good at doing what they’re designed to do: ingest, store, transform, and distribute assets. However, companies are struggling to create impactful multi-channel marketing campaigns at scale in a timely manner. To achieve the marketing success big brands and agencies really need, they are going to have to bring other technologies into the picture. In this webinar, Theresa Regli, explains what technologies you need to invest in to make your DAM system more intelligent and: -How a smart presentation layer enables MarTech 2.0 -How to reduce workloads, speed up asset creation and ensure the most effective images are delivered to e-commerce systems and retail partners. -What the "holy grail" MarTech 2.0 stack looks like -The art and science behind targeted assets With some great examples and best practices, Theresa's methodology shows the steps required to distribute multi-channel personalized assets at scale.
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CHILI publisher is the most advanced and flexible editing platform that converts designs from InDesign® and Illustrator® into smart templates, while fitting seamlessly into any stack and leveraging data from DAM, PIM systems, XML feeds, and other API-based sources. With its user-friendly online editor, you can create designs from within the template, for virtually any digital print process, digital ad or ecommerce platform with lockable elements to protect your brand.