Rise of the Omnichannel

Presented by

Oliver Froehlich and John McCarthy

About this talk

The covid pandemic has accelerated a trend that has been in place for some time and there is increasing demand on businesses to diversify how they engage with customers, which presents both opportunities and challenges. Embracing omnichannel promises significant increases in total addressable market and new opportunities to diversify business models. These changes come with new tax challenges that businesses frequently find themselves unprepared to deal with in short timeframes. In this session we will look at some of the typical channel and model changes that we see in the market, and we will look at the typical tax challenges that arise on the back of these changes and how businesses might best address these challenges.

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Vertex Inc. is a leading tax software and services provider that empowers global commerce. Vertex connects customers and partners across all industries to deliver the world’s most trusted tax solutions for businesses to grow with confidence. Vertex provides cloud-based and on-premise solutions that can be tailored to specific industries for every major line of indirect tax, including sales and consumer use, value added and payroll. Headquartered in Pennsylvania, and with offices worldwide, Vertex is a privately held company that employs over 1,000 professionals and serves companies across the globe.