​​How Loyalty Can Drive a Customer Engagement Strategy

Presented by

Brad Bissonnette, COBS Bread; Karen Szarvas, Vitamin Shoppe; Mark Johnson, Loyalty 360; Mike Ribero, REACH

About this talk

Loyalty can no longer be a discount program that sits as a silo; it has to be the heart of how your brand brings a value exchange to consumers in return for their data, engagement, and purchases over time. Register for this session and hear from leading loyalty marketers as they discuss how to make this happen, the different strategies involved, and real-world learnings from the front lines of customer loyalty. Key Takeaways: - How your loyalty program can be a part of a holistic customer engagement strategy - Gaining organizational buy-in across your brand to support loyalty and engagement initiatives - Where to start and how brands are defining and measuring success when it comes to “Big L” customer loyalty

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Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including American Express, Hilton, American Airlines, and The North Face trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. To learn more, visit www.cheetahdigital.com.