Latest Consumer Trends To Inform Your Loyalty & Relationship Marketing Strategy

Presented by

Mark Johnson, CEO, Loyalty 360; Tim Glomb, VP Content, Cheetah Digital

About this talk

Cheetah Digital’s 2022 Consumer Trends Index reveals the wants and needs of global consumers when considering the relationships they have with their favorite brands. This webinar will reveal the latest consumer attitudes that are shaping the relationship marketing landscape as well as the key drivers for loyalty and retention marketing. This third edition of the index highlights growing trends year over year and will be discussed by Tim Glomb, VP Content at Cheetah Digital, Mark Johnson, CEO at Loyalty 360 along with commentary and insights from American Airlines, The North Face and Concentrix Catalyst. - Get nearly 50 stats on what consumers expect from their favorite brands to build and retain their loyalty. - Understand the massive 110% year over year increase for the #1 request consumers have for their favorite brands. - Learn how American Airlines increased revenue with their highest value loyalty customers via email. - Hear how The North Face builds loyalty and personalization from the first touch. - Concentrix Catalyst shares what new trends are driving loyalty with younger audiences.

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Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including American Express, Hilton, American Airlines, and The North Face trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. To learn more, visit