How to build better customer relationships from acquisition to retention

Finserv industries have seen some of the biggest digital transformations in recent years and consumer demands have changed the way they operate. Stats show that you need to adopt a customer-obsessed relationship marketing strategy to survive, and you most likely need to change your entire customer experience. In this session we’ll help you understand the 4 stages of relationship marketing: 1. Acquiring new customers 2. Understanding them as individuals 3. Engaging across all channels 4. Retaining their business and fostering loyalty We’ll show how our client, Kiwibank, is getting this process right and learning more about their target audience while engaging them in real-time to bring them closer to their products and offerings. Also hear from the Cheetah Digital Strategic Services team who reveals some of the common solutions our clients are using to drive their business forward. Understand what your peers are doing and what strategies and tactics can be implemented in your organization. This is part 1 of a 2 part series to help finserv organizations level up their customer experience and usher in a new way of doing business.