How Smartbox Engaged and Delighted Their Audience with Cheetah Experiences

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Presented by

Gayle Gunning, CRM Director, Smartbox

About this talk

As one of Europe’s most notable gift-giving services, Smartbox had the unique challenge of having three different audience groups: buyers, beneficiaries and prospects. Buyers usually visit the site once or twice a year. So the key was to convert beneficiaries and prospects into returning customers. Join us for this informative session on how Smartbox utilized Cheetah Experiences to learn more about their audiences and get them to spend more time on the website. With seasonally-themed spin-to-win games, contests and advent calendars designed to entice visitors to return daily, Smartbox has doubled the size of their active audience group in less than a year. Takeaways: 1. Smartbox has seen their actively engaged audiences, those who have visited the website within the last three months, grow by more than 800K in the last year. 2. Smartbox maintains consistent connections with beneficiaries and boasts a database of over 16MM names. 3. Smartbox nurtures the relationship with prospects through thoughtful content like personalized newsletters that translates to more than 50% of these groups as highly engaged site visitors.
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Marigold is a global pioneer in Relationship Marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at MeetMarigold.com