The Power of Progressive Profiling and Scaling Customer Data Across Brands

Presented by

Chris Muscutt, Marketing Technology Lead, PepsiCo

About this talk

Brands as large as PepsiCo aim to collect as much consumer data as possible and then scale that across their brands to deliver exceptional experiences. Seamlessly activating that data is hard, and technology is only part of the solution. Learn how Chris Muscutt, Marketing Technology Lead at PepsiCo, views this challenge and why progressive profiling consumers to enhance their experience is key. Takeaways: 1. What is the value of a given data point and can you make a business case to collect it? 2. How does technology help provide seamless experiences across brands 3. What does the future hold for enterprise brands that engage across global events?
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