Learn From The Leaders: Elevating A Brand With DAM

Presented by

Brian Kavanaugh - Director of Customer and Field Marketing, Sarah Clayton - Research Analyst

About this talk

Bynder recently commissioned a market report with Aberdeen Research to understand the state of Digital Asset Management (DAM) at large organizations. This webinar will explore some common challenges experienced, how leaders in digital experience have integrated digital asset management (DAM) into their technology stack, as well as showcase examples of mature DAM deployments that elevate the brand. Viewers will learn about: - Challenges organizations face in managing their digital and creative content, especially around modernizing their content management infrastructure and processes - Best-in-Class strategies to put the right foundation in place to boost accuracy, timeliness, and relevance of assets - Performance benefits of investing in a DAM system, including greater customer retention, campaign performance, and employee engagement
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Today, thousands of brand and creative teams around the world use the Bynder platform to provide the right, on-brand assets across the enterprise. As digital transformation accelerates, Bynder leads the evolution to the 3rd wave of DAM: the creative content engine that brands need to power personalized digital experiences. Bynder’s vision is to elevate marketing creativity to the heart of digital experience so brands can build authentic relationships.