Why Content Experiences are the New Strategic Advantage

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Presented by

Nick Barber, Vice President - Insight Partners, Brian Kavanaugh, Director Customer & Field Marketing - Bynder

About this talk

An exceptional content experience is an integrated, cohesive approach that puts consumer expectations at the forefront to improve customer engagement, increase revenue, and create alignment. But it doesn't happen overnight. It requires strategy, vision, and creativity with a focus on digital asset management at the core of a growing martech ecosystem. Join Insight Partners' Nick Barber and Brian Kavanaugh for inspiration and best practices on this exciting topic.

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Today, thousands of brand and creative teams around the world use the Bynder platform to provide the right, on-brand assets across the enterprise. As digital transformation accelerates, Bynder leads the evolution to the 3rd wave of DAM: the creative content engine that brands need to power personalized digital experiences. Bynder’s vision is to elevate marketing creativity to the heart of digital experience so brands can build authentic relationships.