Pulling the Levers for More Effective Content Operations

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Presented by

Phyllis Davidson - VP, Principal Analyst Forrester

About this talk

Managing the Modern Content Engine: Pulling the Levers For More Effective Content Operations Increasing the effectiveness of content operations is a high priority for many marketing organizations. In this webinar guest speaker, VP, Principal Analyst, Phyllis Davidson, will share practical guidance that any marketing team can put into motion right away to increase the performance of their content engine and better connect planning, production, promotion and performance management across the content lifecycle. No matter what the size, maturity or budget of your team, you’ll walk away from this session with real-world tips on how to: Establish a more efficient way to manage and govern your entire content operations lifecycle Increase findability and utilization to support better content engagement Understand how upstream lifecycle management ultimately impacts content performance

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