Tableau Demo: Paid Media Analysis Accelerator

Presented by

Raz Nistor, Senior Director of Data Science, Keyrus

About this talk

The Paid Media Analysis Accelerator shows marketing leaders the results from their campaigns: you can see impressions, clicks, and conversions by campaign type—as well as by specific campaign—to understand ROI for each dollar spent. Using Tableau, we'll show you how you can answer key business questions like: - How much are we spending by campaign type? - How are campaigns performing, by type? - What is the conversion rate over time, and what is it by campaign type? - How are individual campaigns performing over time? - What is the total spend and cost per click for each campaign? Download the accelerator to get started:

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Keyrus is a data analytics and digital consulting company focused on helping companies get the most out of their data. This channel features webinars and how to's that can help you uncover insights using tools like Tableau, Alteryx, AWS, Anaplan, Talend, and more.