Modern Commerce: MACH, Jamstack, and the Composable Web

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Presented by

Christian Bach | Co-founder, Netlify; Kelly Goetsch | Co-founder, MACH Alliance | Dina Apostolou, Vice President, Contentful

About this talk

If you work in e-commerce, whether you're a web developer, content producer, or eCommerce VP, you've probably heard about “headless” commerce, composable architectures, and API-first ecosystems. You may have even heard about MACH and the Jamstack. So what are these terms, and most importantly, why are these the critical tools you need to deliver modern commerce experiences that make the buyer’s journey simple, quick, and enjoyable? Who better than to help us understand all this than the co-founders of the two leading architectural concepts, MACH and Jamstack! Join Chris Bach, co-founder of Netlify and Jamstack, and Kelly Goetsch, Chief Product Officer of commercetools and co-founder of MACH Alliance, for this webinar all about modern commerce. This webinar is moderated by Dina Apostolou, VP of Product, Customer, Partner Marketing at Contentful. Join this live webinar to learn: - How a modular web approach using microservices can help you deliver an integrated experience across channels and touchpoints. - How MACH and Jamstack architectures enable flexible user experiences that make the buyer’s journey simple, quick, and engaging. - The role Netlify and commercetools play in the modern commerce ecosystem.

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Netlify is the most popular way to build, deploy and scale modern web applications. Developers love Netlify for its powerful, yet simple workflows, which make it easy to integrate their choice of tools and collaborate with their team to deliver the best online experiences, faster. Now home to millions of developers and thousands of enterprises, Netlify is the platform of choice for running modern Jamstack web applications in production, from global corporate sites to complex e-commerce and SaaS applications