How to Prepare your CX Strategy for Takeoff

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Presented by

Ruth Zive SVP Marketing, Adam Geneave, Chief Customer Happiness Officer, Bayley Clark Head of CX Strategy, Francis Tan Sr Mgr

About this talk

Learn how Ada helped AirAsia enhance their CX strategy during critical interaction times during the COVID-19 pandemic. With Ada, AirAsia was able to: • Launch a personalized automation-first CX strategy in one month • Deploy conversational AI in eight languages • Reduce customer wait times by 98% • Solve 60% of customer inquiries without live agent assistance

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Ada is the leading technology provider of Automated Brand Interactions, empowering the world’s fastest growing companies, like Zoom, Facebook, and Square, with best-in-class solutions that deliver digital-first, omni-channel experiences at scale. On our channel you will get an inside look at how our various clients use Ada across the customer journey, from automating FAQs to providing personalized messaging and upsell opportunities.