How to Prepare your CX Strategy for Takeoff

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Presented by

Ruth Zive SVP Marketing, Adam Geneave, Chief Customer Happiness Officer, Bayley Clark Head of CX Strategy, Francis Tan Sr Mgr

About this talk

Learn how Ada helped AirAsia enhance their CX strategy during critical interaction times during the COVID-19 pandemic. With Ada, AirAsia was able to: • Launch a personalized automation-first CX strategy in one month • Deploy conversational AI in eight languages • Reduce customer wait times by 98% • Solve 60% of customer inquiries without live agent assistance
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Ada is the brand interaction platform that helps you purposefully automate conversations with each customer and employee, saving costs and growing revenue without betraying the brand you promised to be. With Ada’s technology, we believe each customer and employee can receive a VIP experience that’s personalized, proactive, and accessible — no matter who they are, what channel they prefer, or what language they speak.