The Brand Interaction Gap: 5 Big Ideas for an Automation-first world

Presented by

Ruth Zive of Ada, Jessie Johnson of Forrester, Mike Gozzo of Zendesk and Anna Skidmore of BFA Industries

About this talk

For the modern enterprise, delivering more valuable brand interactions can be a lifeboat — and the key is providing a truly VIP experience to everyone your business cares about. Join the conversation with Ruth Zive, SVP of Marketing at Ada, and her guests Jessie Johnson, Principal Analyst at Forrester, Mike Gozzo, SVP of Product at Zendesk and Anna Skidmore, VP of Customer Care at BFA Industries as they explore 5 big ideas for an automation-first world.
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Ada is the brand interaction platform that helps you purposefully automate conversations with each customer and employee, saving costs and growing revenue without betraying the brand you promised to be. With Ada’s technology, we believe each customer and employee can receive a VIP experience that’s personalized, proactive, and accessible — no matter who they are, what channel they prefer, or what language they speak.