Automated Brand Interaction across the Customer and Employee Experience

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Presented by

Mike Murchison, CEO & Co-founder of Ada and Justin Gonzalez, Global Head of Customer Empowerment at Square

About this talk

Your brand is no longer just your logo or reputation. It’s the sum of every single interaction you have. And in a world where expectations have skyrocketed, the only way to deliver valuable brand interactions at scale is by extending automation across the enterprise. Join Mike Murchison, CEO & Co-founder of Ada and Justin Gonzalez, Global Head of Customer Empowerment at Square, as they explore the emergence of Automated Brand Interaction (ABI) and the need for a single automation layer across the customer and employee experience.

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Ada is the leading technology provider of Automated Brand Interactions, empowering the world’s fastest growing companies, like Zoom, Facebook, and Square, with best-in-class solutions that deliver digital-first, omni-channel experiences at scale. On our channel you will get an inside look at how our various clients use Ada across the customer journey, from automating FAQs to providing personalized messaging and upsell opportunities.