Automated Brand Interaction across the Customer and Employee Experience

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Presented by

Mike Murchison, CEO & Co-founder of Ada and Justin Gonzalez, Global Head of Customer Empowerment at Square

About this talk

Your brand is no longer just your logo or reputation. It’s the sum of every single interaction you have. And in a world where expectations have skyrocketed, the only way to deliver valuable brand interactions at scale is by extending automation across the enterprise. Join Mike Murchison, CEO & Co-founder of Ada and Justin Gonzalez, Global Head of Customer Empowerment at Square, as they explore the emergence of Automated Brand Interaction (ABI) and the need for a single automation layer across the customer and employee experience.

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Ada is the brand interaction platform that helps you purposefully automate conversations with each customer and employee, saving costs and growing revenue without betraying the brand you promised to be. With Ada’s technology, we believe each customer and employee can receive a VIP experience that’s personalized, proactive, and accessible — no matter who they are, what channel they prefer, or what language they speak.