Utilizing an Opportunity Map to Prioritize Strategic Business Investments

Presented by

Jen Nowlin, Connected Products Lead, OST and Jeanette Carrell, Design Research Lead, OST

About this talk

As organizations prepare for the next fiscal year, stakeholders are presented with the challenge of setting priorities and objectives for digital product ideas and opportunities. It is difficult to compare and select the right ideas to focus on as they all contribute different values to the organization. Adopting a methodology to categorize and evaluate ideas clarifies an actionable path toward real business value. Join OST’s Connected Products Lead Jen Nowlin and Design Research Lead Jeanette Carrell for a virtual webinar that will uncover: • The difference between an idea and an opportunity for digital products. • How opportunity maps are visualized and why the methodology plays a critical role in prioritization. • Organizing business ideas into relative value and attainability.
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