Improve Business Decisions by Maximizing Product Impact

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Presented by

Anthony Rindone: Product Management, Experimentation & Annie Dunham: VP of Product Management

About this talk

Split partnered with Product Plan's VP of Product Management, Annie Dunham. Along with Split's Experimentation Product Manager, Anthony Rindone, Annie and Anthony explored the tactics and strategies around successful product management. Are you measuring and defining for success? Are you communicating purposefully and effectively as possible? From prioritizing which customer problems are worth solving to adapting the processes your teams use, shifting to an impact-first mindset will enable you to make more valuable product decisions, faster. In this webinar, you'll learn how Annie's own IMPACT framework can help you and your team: -Solve interesting problems that are meaningful to the people you care about. -Create actionable plans that are clear to everyone involved. -Develop systems that are testable before committing too many resources.

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Split's Feature Delivery Platform combines the safety and reliability of feature flags with data to measure the impact of every feature, so Product and Engineering teams can know the direct effect of their efforts on app performance, customer experience, and business goals. This shortens development cycles, mitigates release risk, and creates focus on the features that drive the greatest positive impact.