Experimentation with A/B Testing is Easier than You Think

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Presented by

Bertil Hatt: Experimentation Advocate, Split

About this talk

The most successful companies in the world don't just deploy new software features, they continuously experiment with A/B testing and simulation to determine which features will be most successful. Unfortunately, too many companies never even attempt these types of experiments, which are seen as a dark art. But that doesn't have to be the case. With new and innovative experimentation solutions, you can continuously perform A/B testing to base your next decision on hard data and metrics instead of gutfeel and opinions. The end result is that everyone in the business can agree upon credible, data-driven results, based on solid data experimentation. Take your next idea straight to the bank with experimentation - join us on this webinar to learn from an expert!
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Split's Feature Delivery Platform combines the safety and reliability of feature flags with data to measure the impact of every feature, so Product and Engineering teams can know the direct effect of their efforts on app performance, customer experience, and business goals. This shortens development cycles, mitigates release risk, and creates focus on the features that drive the greatest positive impact.