Beyond MFA: Building a User-Centric Authentication Strategy That Stops Attacks

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Presented by

Ashish Jain - Chief Technology Officer, Arkose Labs

About this talk

Understand the evolving state of the payments industry and see how you can offer better customer experiences with the latest tech practices. In the payments industry, providing “good users” with as frictionless of an experience as possible is a top priority for fraud & identity teams. Alongside fraud metrics, they are measured on new registration/growth numbers, sign-in completion rate, and transaction conversion rate. Yet the strongest authentication options, such as SMS, push notifications, and biometric authentication, to protect against fraud also increase user abandonment. Authentication today cannot be one size fits all to meet user needs at various engagement stages and keep up with the latest tactics of ATOs, fake accounts, and abuse. The digital transformation requires a full funnel approach that starts at registration and login pages and works downstream like attackers do. In this session, we’ll explore how to defend against the latest attack tactics while building a user-friendly authentication strategy. Come ready to learn: - How to understand Dark Web techniques, open-source tools, and services fraudsters to deploy ATO and more - How account security measures at the top of the funnel can help optimize a user-friendly payment experience - What a comprehensive authentication journey looks like - How a combination of active and passive authentication can effectively stop attackers while minimizing good user friction

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Arkose Labs’ mission is to create an online environment where all consumers are protected from malicious activity. Recognized by Gartner as a “Cool Vendor in Fraud and Authentication,” the company offers the world’s first $1 million credential stuffing warranty. Its AI-powered platform combines powerful risk assessments with dynamic attack response that undermines the ROI behind attacks while improving good user throughput.