How Adobe Improved User Sign-up Experience While Enhancing Account Protections

Presented by

Sparky Toews - Adobe’s Principal Product Manager for Identity; Richard Dufty - Chief Revenue Officer, Arkose Labs

About this talk

As digital platforms set out to add new users and drive growth, stopping fake account fraud remains a top concern for fraud and identity teams. For Sparky Toews, Adobe’s Principal Product Manager for Identity, he was skeptical that any CAPTCHA solution out there could truly stop bots without impacting user registration experience. In this lively interview, Toews shares Adobe’s experience with Arkose Labs that turned him from a CAPTCHA nay-sayer to a believer. Tune in to learn:  How the right CAPTCHA strategy reduced fake account registrations by 90% for Adobe Adobe’s approach that led to 98% of users being able to sign up with zero friction How Arkose Labs’ data provided greater context for Adobe’s team to make faster decisions to pass or block users Enjoy this fun and dynamic interview hosted by Arkose Labs Chief Revenue Officer Richard Dufty. “I'm somewhat famous for decrying the death of the CAPTCHA. But Arkose Labs has proved me wrong. You've provided a puzzle that data shows is successful at actually differentiating between a bot, a fraudster, and a good user.” – Sparky Toews

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Arkose Labs is the global leader in providing account security and bot management. The company’s unique detection and mitigation platform stops bad actors from attacking a consumer’s login and/or sign-up function on a B2C company’s website and app. Arkose Labs detects the most prevalent and costly types of online attacks today: credential stuffing, account takeovers, fake new account registration, phishing, IFRS, etc.