How Adobe Improved User Sign-up Experience While Enhancing Account Protections

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Presented by

Sparky Toews - Adobe’s Principal Product Manager for Identity; Richard Dufty - Chief Revenue Officer, Arkose Labs

About this talk

As digital platforms set out to add new users and drive growth, stopping fake account fraud remains a top concern for fraud and identity teams. For Sparky Toews, Adobe’s Principal Product Manager for Identity, he was skeptical that any CAPTCHA solution out there could truly stop bots without impacting user registration experience. In this lively interview, Toews shares Adobe’s experience with Arkose Labs that turned him from a CAPTCHA nay-sayer to a believer. Tune in to learn:  How the right CAPTCHA strategy reduced fake account registrations by 90% for Adobe Adobe’s approach that led to 98% of users being able to sign up with zero friction How Arkose Labs’ data provided greater context for Adobe’s team to make faster decisions to pass or block users Enjoy this fun and dynamic interview hosted by Arkose Labs Chief Revenue Officer Richard Dufty. “I'm somewhat famous for decrying the death of the CAPTCHA. But Arkose Labs has proved me wrong. You've provided a puzzle that data shows is successful at actually differentiating between a bot, a fraudster, and a good user.” – Sparky Toews
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The mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarters running, Arkose Labs offers the world's first $1M warranties for credential stuffing and SMS toll fraud. With 20% of our customers being Fortune 500 companies, our AI-powered platform combines powerful risk assessments with dynamic threat response to undermine the strategy of attack, all while improving good user throughput. Headquartered in San Mateo, CA, with offices in London, Costa Rica, and Brisbane, Australia, Arkose Labs protects enterprises from cybercrime and abuse.