Taking the Guesswork out of Sales & Marketing

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Presented by

Marge Breya, CMO, Leadspace

About this talk

Go-to-market planning is no longer just an art. It’s a science. In this webinar, Marge Breya will explore six steps that take the guesswork out of sales & marketing planning and execution. Learn how to find, create and accelerate closeable business. Target the right people with the right campaigns at the right time to maximize close rates and boost ROI. Explore best practices to identify B2B data sources and keep them up to date, leverage the power of AI to identify and classify the best customers and opportunities, and align sales and marketing to achieve the right goals.

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Leadspace is the world's #1 B2B Customer Data Platform (CDP). The company powers leading enterprises like Microsoft, Salesforce and Zoom Video to find, create and accelerate closeable business. The platform is built on its B2B Buyer Data Graph and uses tens of thousands of buying data signals to build and operationalize a company's total addressable market (TAM), ideal customer profile (ICP), fit, intent and engagement models. Sales and marketing teams use the platform to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, visit Leadspace.com.