AI Power Your Go-to-Market

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Presented by

Marge Breya, Leadspace CMO; Alex Brumas, Leadspace Senior Solutions Engineer

About this talk

The top B2B SaaS players are doing things differently. Watch this discussion on their best practices to understand how they are able to: - Unleash pipeline with robust third-party data enrichment - Increase conversions with real-time data unification and improve intent scores to accurately target audiences at the right time. - Scale and optimize campaigns by understanding their total addressable market and ideal customer profile to take GTM to the next level.

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Leadspace is the world's #1 B2B Customer Data Platform (CDP). The company powers leading enterprises like Microsoft, Salesforce and Zoom Video to find, create and accelerate closeable business. The platform is built on its B2B Buyer Data Graph and uses tens of thousands of buying data signals to build and operationalize a company's total addressable market (TAM), ideal customer profile (ICP), fit, intent and engagement models. Sales and marketing teams use the platform to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, visit Leadspace.com.