How to Build and Maintain B2B Buyer Profiles for Market Segmentation

Presented by

Jean Bezek, Leadspace Senior Solutions Engineer

About this talk

Companies who use segmentation are seeing a 60% increase in pipeline. What’s stopping you from seeing similar results? If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. You can use segmentation to improve your marketing campaigns and the performance of your sales team and sales plays. In this webinar, learn how to properly segment your customers and market to increase pipeline and maximize revenue.
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Leadspace is the world's #1 B2B Customer Data Platform (CDP). The company powers leading enterprises like Microsoft, Salesforce and Trimble to find, create and accelerate closeable business. The platform is built on its B2B Buyer Data Graph and uses tens of thousands of buying data signals to build and operationalize a company's total addressable market (TAM), ideal customer profile (ICP), fit, intent and engagement models. Sales and marketing teams use the platform to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, visit