Name: Build a Marketing Engine to Double Marketing-Generated Opportunities
Start: 2022-08-24T17:00:00Z
End: 2022-08-24T17:00:27.000Z
Location: BrightTALK
Rating: 5

Leadspace is the world's #1 B2B Customer Data Platform (CDP). The company powers leading enterprises like Microsoft, Salesforce and Trimble to find, create and accelerate closeable business. The platform is built on its B2B Buyer Data Graph and uses tens of thousands of buying data signals to build and operationalize a company's total addressable market (TAM), ideal customer profile (ICP), fit, intent and engagement models. Sales and marketing teams use the platform to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, visit Leadspace.com.

In today's digital landscape, every interaction leaves a clue about your prospect's needs and readiness. In just 20 minutes, discover how intent data can improve your marketing approach by turning clues into actionable insights.
Join us as we explore how to see the companies that are searching for your topics and competitors each week with intent data. Figure out who's in-market and use their locations to identify the specific people to engage with at a target account. Know which product they’re searching to understand the problems they’re looking to solve. See who’s on your website – get an idea of how strongly they’ve considered your solution.
This thought-provoking session will show you how to leverage intent data to not only understand your audience better but also to drive higher conversion rates. Don’t miss your chance to transform digital signals into highly qualified leads.

Decoding Intent Data for Smarter Marketing

Identity Resolution is foundational to creating accurate and complete buying teams within target accounts. It requires pulling data across personas, profiles, third-party, intent, and location sources. An identity resolution framework gives you a competitive advantage by associating buying signal data with each person and activating those personas within the buying teams. It is also critical to implementing a lead-to-account matching process, along with taking the guesswork out of targeting for marketing campaigns and sales prospecting. 
Learn what identity resolution is, what the key drivers are for precise data association, and best practices from the field, so you can assemble prospect buying teams swiftly and accurately.

Mastering Identity Resolution to Assemble Prospect Buying Teams

In the complex world of B2B marketing and sales, ensuring that your marketing automation platform (MAP) and customer relationship management (CRM) systems are seamlessly integrated and optimized is crucial for success. Join us for an insightful webinar where we will share best practices for enhancing both your MAP and CRM to improve efficiency and effectiveness for both marketing and sales teams.
Discover strategies for improving inbound lead management, enriching your data, and refining your outbound sales motions with intent-based lead scoring. We'll also provide practical tips for optimizing platforms like Salesforce and Marketo. 
Don't miss this chance to elevate your marketing and sales operations. Register now to secure your spot and start transforming your B2B strategies.

Optimizing Your MAP and CRM for B2B Marketing and Sales Success

Join Marge Breya, Leadspace, and Laurie Cremona Wagner, Pure Storage, for an insightful webinar on how Pure Storage effectively prioritized over 200 million companies worldwide to streamline their sales and marketing efforts. Learn how the Pure Storage/Leadspace team aligned around account-specific TAM Total Addressable Market and SAM (Serviceable Available Market) models.
We'll explore how these models were meticulously developed and customized by industry classification, addressing the unique challenges and solutions for managing global hierarchies for TAM and territory assignments.
In this session, you'll also learn about innovative technology and intent targeting approaches that have driven success. Gain valuable insights into strategies for accelerating change and fostering a shared vision to align teams and leadership. Don't miss this opportunity to elevate your marketing operations with practical takeaways and expert guidance.

Pure Storage: Redefining Revenue GTM & Territory Targeting

Today’s highest-performing growth engines are leveraging AI with predictive, intent, persona and engagement signals.  See how the Informatica team harnessed Leadspace Revenue Radar in their state-of-the-art marketing engine to drive 50% of net-new pipeline. Leadspace and Informatica will share best practices in utilizing AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns and fuel sales to qualify and close demand.

Informatica and Leadspace: The AI-Driven Growth Engine

Leadspace B2B Market Activation Packs (MAPS), are the industry’s first visual profiling solution to explore, map and activate 360 degree slices of the most popular territory/audience segments. Leadspace B2B MAPS leverage a complete data graph of over 230M companies and 700M people for revenue activation. Popular MAPS include the Fortune 1000, U.S. Federal Government, U.S. Enterprise, U.S. small and medium business and U.S. franchises. 
In this webinar, learn how B2B MAPS arm sales and marketing teams with dynamic and unified buyer profiles to help them better visualize territories, campaign to the best-performing market segments, and convert sales whitespace by targeting accounts and personas with the highest revenue potential. Register Now.

Introducing Market Activation Packs: Fast Fix for Unproductive CRMs

Eliminate guesswork and doubt for your sales teams when dealing with leads and building pipeline. Use data and AI/ML insights to inform “next actions”, such as which accounts to focus on, when to send a lead to inside sales, and where to spend your advertising dollars. Learn how identity resolution is the foundation for high-performing predictive models to work, what signals you should pay attention to, and how to work effectively across channels for best demand generation performance.

How to Use Identity Resolution and AI for Insights and Next Best Actions

Sales and marketing teams know that targeting prospects is a slow and tedious process, given how incomplete and siloed profile data is for both sales and marketing teams. Having a single view of your customer/prospect data makes it easier to effectively target the right people at the right time, across the buying team. But creating accurate profiles, and matching them to the right accounts is complex and hard. Using a Customer Data Platform can instantly empower sales and marketing by blending siloed data and creating buyer profiles for individuals, buying groups, companies, and accounts. This lively webinar will cover key drivers and case studies for successful identity resolution implementations including anonymous web visitor discovery, personal-to-business profile matching, lead-to-account matching, and data unification across data sources.

Identity Resolution Explained: Profile the Right Prospects

Customer data platforms were originally designed with B2C marketers in mind, so they don't cater to the unique needs of B2B marketers. In B2B sales and marketing, you need to know who your best customers are, understand your sales whitespace opportunities and be able to seamlessly activate across both sales and marketing processes to personalize the end-to-end customer experience. You need to qualify, prioritize, segment your inbound demand and match them to accounts to optimize your funnel conversions. In addition, you need to get  insights and AI capabilities to promote customer personalization and consistent omnichannel marketing. A solid B2B CDP should be able to do all of this and it should help eliminate data silos, compiling everything into a unified company and persona buyer profiles to be accessed by essential departments, including sales, customer support, and marketing. 

Join us and learn more on what to look for in a B2B CDP!

How is a B2B CDP Different from a B2C CDP?

Does Sales complain about leads and bad data? Are phone numbers inaccurate or don’t get you to the right person? Are you missing key personas you require to close the sale?
If this sounds familiar, join us to discuss. You’ll hear about best practices for improving your database and sales funnel and be presented with an offer you won’t want to refuse.

How to Improve Your Prospect Database and Save 50% Annually

Three out of four B2B sales and marketing teams rely on intent data to prioritize ABM outreach. Intent data provides insight into which companies are searching for you and have intent to use your product type. While that’s useful information, it simply doesn’t paint the full picture necessary to target the best deals in the B2B world. Teams that use intent data have an advantage as they can have a better understanding of which companies are ready to buy. This webinar will explore the types of intent data and how to combine them with other signals to avoid the pitfalls that happen to those who are unaware.

B2B Intent Data: How to Generate Closeable Leads Faster

30% of sales and marketing teams that get started with AI face alignment challenges across the organization. Implementing AI means new processes and a different way of working. Change acceleration is important and means you’ll have the ability to pivot quickly. Learn the key steps to getting a shared vision and alignment across sales and marketing and how to implement quickly for an agile approach.

How to Get AI Working in Sales and Marketing Fast: Accelerating Change

Leading businesses are increasingly implementing AI models for revenue operations in order to correlate activities with their revenue outcomes. Sales and marketing teams want to focus on the outcomes and use those outcomes. However, most businesses don’t understand that a consistent approach to revenue profiling and operations is the prerequisite to unlock the full value of their AI models. Join us to learn more about how to have an agile process and where to focus for the biggest impact.

Best Practices for Tuning Your AI Models

Take the guesswork out of campaign segmentation and territory prioritization. Put your resources on your best targets and see a 5-10x lift in pipeline. Learn how data on intent, account fit, persona, and engagement can help you create dynamic territories and campaign segments to be responsive in real time. Join this webinar on the foundational steps to getting started.

Get Started with AI Targeting for Sales and Marketing

Four out of five companies struggle to have AI-ready data and AI is not effective without the right data. One of the top challenges B2B teams face is a lack of well curated data and matched company and person profiles that include critical data fields that are the cornerstone for driving sales and marketing AI driven workflows. Join this webinar to learn where to start your data  journey, what are the top use cases to investigate, and how to determine where to invest.

Get Your Customer and Prospect Data AI-Ready

The use of AI can be scary for marketers. And some sales professionals don’t trust the leads that marketing sends over from AI-driven lead programs. But AI can be used to manage and predict who will be your best customers, boosting marketing and sales  efficiency and effectiveness while reducing costs. Join Katie Linford and Marge Breya as they demystify the AI black box. By attending, you will better understand who’s using these technologies, how they are using them successfully, and the pitfalls to look for.

The Survival Guide To Sales & Marketing AI

Reliably finding, creating and accelerating closeable business is at the heart of building a corporate growth engine. Leveraging a real-world case study, Bob Strohmeyer will share best practices for building a marketing engine that can double marketing-generated opportunities. He will discuss how to utilize AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns, and fuel sales to qualify and close demand.

Build a Marketing Engine to Double Marketing-Generated Opportunities

Customer Data Platform

Customer Experience

Customer Engagement

Marketing Analytics

Marketing and Sales Alignment

Marketing

MarTech

Demand Generation

Data Management

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

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Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Build a Marketing Engine to Double Marketing-Generated Opportunities

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About this talk

Leadspace