Build a Marketing Engine to Double Marketing-Generated Opportunities

Presented by

Bob Strohmeyer, Chief Customer Officer, Leadspace

About this talk

Reliably finding, creating and accelerating closeable business is at the heart of building a corporate growth engine. Leveraging a real-world case study, Bob Strohmeyer will share best practices for building a marketing engine that can double marketing-generated opportunities. He will discuss how to utilize AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns, and fuel sales to qualify and close demand.

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Leadspace is the world's #1 B2B Customer Data Platform (CDP). The company powers leading enterprises like Microsoft, Salesforce and Zoom Video to find, create and accelerate closeable business. The platform is built on its B2B Buyer Data Graph and uses tens of thousands of buying data signals to build and operationalize a company's total addressable market (TAM), ideal customer profile (ICP), fit, intent and engagement models. Sales and marketing teams use the platform to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, visit