How to Double your Account-Based Marketing Performance

Presented by

Ranjit Rao, Senior Solutions Engineer, Leadspace

About this talk

Choosing sales and marketing accounts based on gut just isn't enough anymore. To be successful, it all comes down to identifying your TAM and buyer profiles at the person, account, and buying center levels. In this session, learn how to segment, score, and prioritize entire buying groups – as well as individuals within accounts – instead of just accounts. Armed with this information, you will find it so much easier to target the right people, with the right campaigns, at the right time – before your competitors do!
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Leadspace is the world's #1 B2B Customer Data Platform (CDP). The company powers leading enterprises like Microsoft, Salesforce and Trimble to find, create and accelerate closeable business. The platform is built on its B2B Buyer Data Graph and uses tens of thousands of buying data signals to build and operationalize a company's total addressable market (TAM), ideal customer profile (ICP), fit, intent and engagement models. Sales and marketing teams use the platform to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, visit