Best Practices for Improving Sales Territory Management

Presented by

Marge Breya, COO, Leadspace; Shane Pearson, SVP Product Marketing, Leadspace

About this talk

Creating sales territories, assigning them to reps and monitoring their performance can be slow or never-ending. At best, the process is a combination of intuition and internal data analysis but the result is often inequitable sales territories. It’s the reason why turnover is high and so many sales reps struggle to meet their numbers. This webinar will walk you through the ways in which a CDP can help you create a strategy to manage your territories, based on data. Ensuring equitable territories means your sellers hit their numbers.

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Leadspace is the world's #1 B2B Customer Data Platform (CDP). The company powers leading enterprises like Microsoft, Salesforce and Zoom Video to find, create and accelerate closeable business. The platform is built on its B2B Buyer Data Graph and uses tens of thousands of buying data signals to build and operationalize a company's total addressable market (TAM), ideal customer profile (ICP), fit, intent and engagement models. Sales and marketing teams use the platform to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, visit