3 Ways Sales Can Use a CDP to Improve Account-Based Selling

Presented by

Felix Serna, VP Growth Marketing, Leadspace & Chuck Taylor, Account Executive, Leadspace

About this talk

Set up your sales teams for success. CDPs are critical to account-based marketing and selling and are critical to improving pipeline and closing sales. Marketing is usually in the driver's seat when it comes to CDPs but Sales can be too. CDPs give them the ability to see their total addressable market, which companies are in market now, and who on the buying team they should focus on, and what that individual is up to. Join us for this webinar to see how your sales teams can do the same. It’s that easy!

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Leadspace is the world's #1 B2B Customer Data Platform (CDP). The company powers leading enterprises like Microsoft, Salesforce and Zoom Video to find, create and accelerate closeable business. The platform is built on its B2B Buyer Data Graph and uses tens of thousands of buying data signals to build and operationalize a company's total addressable market (TAM), ideal customer profile (ICP), fit, intent and engagement models. Sales and marketing teams use the platform to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, visit Leadspace.com.