The Survival Guide To Sales & Marketing AI

Presented by

Marge Breya, COO & CMO, Leadspace and Katie Linford, Principal Analyst, Forrester

About this talk

The use of AI can be scary for marketers. And some sales professionals don’t trust the leads that marketing sends over from AI-driven lead programs. But AI can be used to manage and predict who will be your best customers, boosting marketing and sales efficiency and effectiveness while reducing costs. Join Katie Linford and Marge Breya as they demystify the AI black box. By attending, you will better understand who’s using these technologies, how they are using them successfully, and the pitfalls to look for.
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Leadspace is the world's #1 B2B Customer Data Platform (CDP). The company powers leading enterprises like Microsoft, Salesforce and Trimble to find, create and accelerate closeable business. The platform is built on its B2B Buyer Data Graph and uses tens of thousands of buying data signals to build and operationalize a company's total addressable market (TAM), ideal customer profile (ICP), fit, intent and engagement models. Sales and marketing teams use the platform to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, visit