How to Get AI Working in Sales and Marketing Fast: Accelerating Change

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Presented by

Marge Breya, President, Leadspace

About this talk

30% of sales and marketing teams that get started with AI face alignment challenges across the organization. Implementing AI means new processes and a different way of working. Change acceleration is important and means you’ll have the ability to pivot quickly. Learn the key steps to getting a shared vision and alignment across sales and marketing and how to implement quickly for an agile approach.
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Leadspace is the world's #1 B2B Customer Data Platform (CDP). The company powers leading enterprises like Microsoft, Salesforce and Zoom Video to find, create and accelerate closeable business. The platform is built on its B2B Buyer Data Graph and uses tens of thousands of buying data signals to build and operationalize a company's total addressable market (TAM), ideal customer profile (ICP), fit, intent and engagement models. Sales and marketing teams use the platform to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, visit Leadspace.com.