B2B Intent Data: How to Generate Closeable Leads Faster

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Presented by

Felix Serna, VP Marketing, Leadspace

About this talk

Three out of four B2B sales and marketing teams rely on intent data to prioritize ABM outreach. Intent data provides insight into which companies are searching for you and have intent to use your product type. While that’s useful information, it simply doesn’t paint the full picture necessary to target the best deals in the B2B world. Teams that use intent data have an advantage as they can have a better understanding of which companies are ready to buy. This webinar will explore the types of intent data and how to combine them with other signals to avoid the pitfalls that happen to those who are unaware.
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Leadspace is the world's #1 B2B Customer Data Platform (CDP). The company powers leading enterprises like Microsoft, Salesforce and Zoom Video to find, create and accelerate closeable business. The platform is built on its B2B Buyer Data Graph and uses tens of thousands of buying data signals to build and operationalize a company's total addressable market (TAM), ideal customer profile (ICP), fit, intent and engagement models. Sales and marketing teams use the platform to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, visit Leadspace.com.