Sales and marketing teams know that targeting prospects is a slow and tedious process, given how incomplete and siloed profile data is for both sales and marketing teams. Having a single view of your customer/prospect data makes it easier to effectively target the right people at the right time, across the buying team. But creating accurate profiles, and matching them to the right accounts is complex and hard. Using a Customer Data Platform can instantly empower sales and marketing by blending siloed data and creating buyer profiles for individuals, buying groups, companies, and accounts. This lively webinar will cover key drivers and case studies for successful identity resolution implementations including anonymous web visitor discovery, personal-to-business profile matching, lead-to-account matching, and data unification across data sources.