Identity Resolution Explained: Profile the Right Prospects

Presented by

Felix Serna, VP Growth Marketing, Leadspace; Cameron Poe, Solutions Architect, Leadspace

About this talk

Sales and marketing teams know that targeting prospects is a slow and tedious process, given how incomplete and siloed profile data is for both sales and marketing teams. Having a single view of your customer/prospect data makes it easier to effectively target the right people at the right time, across the buying team. But creating accurate profiles, and matching them to the right accounts is complex and hard. Using a Customer Data Platform can instantly empower sales and marketing by blending siloed data and creating buyer profiles for individuals, buying groups, companies, and accounts. This lively webinar will cover key drivers and case studies for successful identity resolution implementations including anonymous web visitor discovery, personal-to-business profile matching, lead-to-account matching, and data unification across data sources.
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Leadspace is the world's #1 B2B Customer Data Platform (CDP). The company powers leading enterprises like Microsoft, Salesforce and Zoom Video to find, create and accelerate closeable business. The platform is built on its B2B Buyer Data Graph and uses tens of thousands of buying data signals to build and operationalize a company's total addressable market (TAM), ideal customer profile (ICP), fit, intent and engagement models. Sales and marketing teams use the platform to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, visit