Optimizing Your MAP and CRM for B2B Marketing and Sales Success

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Presented by

Amish Sheth, SVP Customer Experience, Leadspace

About this talk

In the complex world of B2B marketing and sales, ensuring that your marketing automation platform (MAP) and customer relationship management (CRM) systems are seamlessly integrated and optimized is crucial for success. Join us for an insightful webinar where we will share best practices for enhancing both your MAP and CRM to improve efficiency and effectiveness for both marketing and sales teams. Discover strategies for improving inbound lead management, enriching your data, and refining your outbound sales motions with intent-based lead scoring. We'll also provide practical tips for optimizing platforms like Salesforce and Marketo. Don't miss this chance to elevate your marketing and sales operations. Register now to secure your spot and start transforming your B2B strategies.
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Leadspace is the world's #1 B2B Customer Data Platform (CDP). The company powers leading enterprises like Microsoft, Salesforce and Trimble to find, create and accelerate closeable business. The platform is built on its B2B Buyer Data Graph and uses tens of thousands of buying data signals to build and operationalize a company's total addressable market (TAM), ideal customer profile (ICP), fit, intent and engagement models. Sales and marketing teams use the platform to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, visit Leadspace.com.