Name: Leveraging Owned Channels to Maximize Paid Channels
Start: 2022-01-13T16:27:00Z
End: 2022-01-13T16:27:29.000Z
Location: BrightTALK
Rating: 0

MoEngage is an insights-led customer engagement platform, trusted by more than 1,200+ global consumer brands such as Ally Financial, Payactiv, Cocomelody, 1Weather, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to send more than 50 billion messages to engage 900 million users every month. With offices in nine countries, MoEngage is backed by Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

As marketing budgets tighten and customer expectations heighten, businesses are looking for ways to spend smarter. Knowing how to effectively optimize your digital spending (hint: don’t sleep on those owned channels!) can be make or break for your brand.

After watching this 45 minutes presentation from American Marketing Association and MoEngage, you’ll be able to

- Assess when and how to shift the emphasis from paid to owned (and vice versa)
- Utilize examples of how companies are maximizing their RoAS (Return on Ad Spend) by pulling the right owned levers at the right time
- Create a personalized customer engagement strategy from awareness/interest through conversion/re-purchase

Leveraging Owned Channels to Maximize Paid Channels

Marketing

Marketing Analytics

Marketing Automation

Customer Engagement

Mobile Marketing

Email Marketing

Paid Search

Marketing Attribution

Customer Experience

Customer Advocacy

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Get powerful finance insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

Finance

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Leveraging Owned Channels to Maximize Paid Channels

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