Name: Leveraging Owned Channels to Maximize Paid Channels
Start: 2022-01-20T19:00:00Z
End: 2022-01-20T19:00:29.000Z
Location: BrightTALK

MoEngage is an insights-led customer engagement platform, trusted by more than 1,200+ global consumer brands such as Ally Financial, Payactiv, Cocomelody, 1Weather, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to send more than 50 billion messages to engage 900 million users every month. With offices in nine countries, MoEngage is backed by Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

Today’s marketing and business landscape is filled with various social media platforms, content distribution channels, marketing automation tools, CRM systems and more. Each of these technologies generate datapoints and in order to make intelligent decisions from these marketing insights, B2B marketing execs need it to be accurate and up-to-date. Compiling and analyzing this data, however, can be a not-so-glamourous process.

 Join Launch Marketing and Marketing Pro Series CEO Christa Tuttle as she explores the importance of data-driven insights when developing and optimizing marketing activities to drive revenue. This presentation will discuss best practices for extracting the true value of data and leveraging it effectively across all components of an integrated marketing plan, from messaging to lead generation and more.

Power Your Planning: Leverage Data to Make Marketing More Effective

If you haven’t started with Intent Data, 2022 is probably going to be your year. If you’re already into it for Demand Gen use cases, you’ll want to push the envelope into field marketing, ABM and more. And if you’re doing all that, this could be your year to double down on sales use cases, to help make the next four quarters the most product ever for your SDRs and AEs. The truth is that most teams have only begun scratching the surface intent how Intent can deliver value. Plenty of skeptics remain inside of your companies. And some have lost momentum because they encountered difficulties. To help you better navigate this critical competitive capability, in this webinar, CMO John Steinert of TechTarget will take you through:

-The different types and sources of Intent Data
-Typical use cases for beginners, intermediate, and advanced teams
-What to prepare for and look out for as you start with Intent, accelerate and innovate across your GTM teams

Crawl, Walk, Run With Intent Data

As automation and AI take hold in marketing, more powerful tools are at our fingertips, but why and how should we use them? It all begins with strategy. This session, from an experienced Silicon Valley B2B tech marketing leader, focuses on elements of an effective GTM strategy, from messaging to roadmaps to sales enablement. Learn how these strategic building blocks form the essential basis from which SaaS and other tool selections are derived.

How to Design Winning Go-to-Market (GTM) Strategies

Customer Data Platforms (CDPs) have been quietly gaining traction in recent years.  That market is expected to grow substantially in the coming years.

With privacy regulations and a cookie-less world, we are challenged to deliver what we hold dear - personalized engagement with our clients.  CDPs will equip us to face this challenge.

In this talk, we will:

-Characterize CDPs
-Discuss why you should be developing a business case for one
-Tie data governance to successful implementation
-Describe the role of a CDP in your privacy program
-Discuss how they fit in your MarTech architecture in 2022

Takeaways:
In this interactive webcast, we will exchange ideas about creating and maintaining a unified profile of your customers.  You will leave the exchange with:

-an understanding of why a CDP is a central component in your enterprise architecture
-an appreciation of the benefits of implementing a CDP
-an awareness of the role of data governance in the success of delivering customer experiences that promote trust
-knowledge of the value of a CDP in your privacy program.

Customer Data Platforms (CDPs) Are In For 2022!

As we witness in the beginning of every year, 2022 is bound to reveal to marketers an ever changing and evolving B2B marketing industry. With advancements in technology, the latest data automation, improved buyer insights and more, what should today’s B2B marketer know in order to succeed in 2022?

Join David Pitta, CMO of BrightTALK as he shares perspectives on the top priorities and predictions of what marketers will see and want to know as they start a new year. Audience members will learn proven strategies and tactics to win customers, grow revenue and successfully navigate the year ahead.

What’s Ahead: B2B Marketing in 2022

Storm clouds are on the horizon when it comes to how to successfully and securely leverage the power of customer data. What are marketers to do when third-party cookies are no more? First-party data to the rescue! 

Join Tealium’s Director of Product Marketing, Matt Parisi, in this lively discussion and learn how to: 

Apply 3 key mandates to your CX initiatives 
Shift your data strategy from third-party to first-party 
Leverage key martech to power more comprehensive marketing campaigns

Leveraging a First Party Data Strategy in the 3rd Party Cookie Apocalypse

When you created your ABM list, you made a commitment to your company to do a better job with a specific set of accounts. And if you’re truly a B2B professional, you know that no “better job” is ever complete unless you deliver more revenue. So, your ABM program can’t just be about better advertising focus or more leads. It’s got to be about creating the kind of engagement that results in more sales opportunities, both tactically quarter-by-quarter and strategically, across your ABM list over time. To accomplish that, you’ll need to both think and deliver differently – you’ll want to add tools like the High Value Offer (HVO) concept to your ABM toolkit. In this webinar, CMO John Steinert of TechTarget will explain:

·   The different thinking necessary to better focus your ABM program on business outcomes
·   Today’s challenges facing sales teams – that HVOs are specifically designed to address
·   How your own team can effectively deliver High Value Offers that create and capture more revenue opportunity

Using High Value Offers For ABM Opportunity Creation

Marketing is all about telling an authentic story. To do this successfully you must create content that is consistent, compelling, and leaves your audience wanting more. It's no surprise that episodic content has become a key way to build a community and develop long-lasting relationships with buyers. 

In this talk, The Power of Episodic Content, we’ll explore why serialized content is a win-win for both your business and your audience. Join us to learn how episodic content can fuel your go-to-market strategy and help scale your content programs.  

We’ll cover: 
- Why episodic content is a successful format 
- How to build recurring webinar and video series
- Tips and tricks for maximizing the reach of episodic programs 
- Examples of clients that are leveraging episodic content for demand generation

The Power of Episodic Content

There’s an irony at the heart of many businesses – owners, leaders and management teams constantly call for greater creative thinking from their employees to help ensure their businesses can thrive in an ever-competitive market.  However, when you open the doors and look inside many of these businesses, this treasured creativity and creative thinking remains often too narrowly defined and then confined to the marketing department; where it is unable to deliver on all the rich, untapped potential it could offer the business as a whole.  Paul Spiers, founder of The New P&L Brand Purpose Institute and host of The New P&L – Principles & Leadership in Business podcast series discusses whether creativity needs a rebrand to help change the perceptions of the real commercial value of creative thinking to a business; how critical and creative thinking builds powerful brands; as well as how a mix of creative freedoms and frameworks can help creativity to flourish and deliver tangible benefits to a business’s strategic, operational and commercial arteries.

Why Creativity in Business Needs a Rebrand

Inside the Marketing Toolbox 2022

As marketing budgets tighten and customer expectations heighten, businesses are looking for ways to spend smarter. Knowing how to effectively optimize your digital spending (hint: don’t sleep on those owned channels!) can be make or break for your brand.

After watching this 45 minutes presentation from American Marketing Association and MoEngage, you’ll be able to

- Assess when and how to shift the emphasis from paid to owned (and vice versa)
- Utilize examples of how companies are maximizing their RoAS (Return on Ad Spend) by pulling the right owned levers at the right time
- Create a personalized customer engagement strategy from awareness/interest through conversion/re-purchase

Leveraging Owned Channels to Maximize Paid Channels

Marketing

Marketing Analytics

Marketing Automation

Customer Engagement

Mobile Marketing

Email Marketing

Paid Search

Marketing Attribution

Customer Experience

Customer Advocacy

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Get powerful finance insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

Finance

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Leveraging Owned Channels to Maximize Paid Channels

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About this talk

MoEngage Inc.