Leveraging Owned Channels to Maximize Paid Channels

Presented by

Ehren Maedge, GM North America, MoEngage

About this talk

As marketing budgets tighten and customer expectations heighten, businesses are looking for ways to spend smarter. Knowing how to effectively optimize your digital spending (hint: don’t sleep on those owned channels!) can be make or break for your brand. After watching this 45 minutes presentation from American Marketing Association and MoEngage, you’ll be able to - Assess when and how to shift the emphasis from paid to owned (and vice versa) - Utilize examples of how companies are maximizing their RoAS (Return on Ad Spend) by pulling the right owned levers at the right time - Create a personalized customer engagement strategy from awareness/interest through conversion/re-purchase

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MoEngage is an insights-led customer engagement platform, trusted by more than 1,200+ global consumer brands such as Ally Financial, Payactiv, Cocomelody, 1Weather, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to send more than 50 billion messages to engage 900 million users every month. With offices in nine countries, MoEngage is backed by Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.