Introducing: The Customer Advocacy Gap

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Presented by

Sophia King

About this talk

How well do you really know your customers? At Advocacy Engineered, our Head of Brand Sophia King presented our latest report, revealing the gaping chasm between what your consumers want and what you think they want.

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Mention Me is the Referral Engineering® platform for growth-obsessed ecommerce brands. Our world-class programmes have delivered more than 4.5m referrals totalling £1bn+ in revenue for 450+ brands around the globe. Founded as a bootstrapped two-man company in 2013, we now employ more than 90 specialists and work with brands like Farfetch, Virgin Experience Days and Nutmeg. Our work has been celebrated by awards including Showcase Startup at Retail Week’s Buzz conference, Best Tech Startup at Drapers Digital Festival, and a Bronze Stevie for Customer Service Team of the Year.