Name: Introducing: The Customer Advocacy Gap
Start: 2022-07-19T13:30:00Z
End: 2022-07-19T13:30:10.000Z
Location: BrightTALK
Rating: 0

Mention Me is the Referral Engineering® platform for growth-obsessed ecommerce brands. Our world-class programmes have delivered more than 4.5m referrals totalling £1bn+ in revenue for 450+ brands around the globe.

Founded as a bootstrapped two-man company in 2013, we now employ more than 90 specialists and work with brands like Farfetch, Virgin Experience Days and Nutmeg. Our work has been celebrated by awards including Showcase Startup at Retail Week’s Buzz conference, Best Tech Startup at Drapers Digital Festival, and a Bronze Stevie for Customer Service Team of the Year.

Fred Reichheld, Creator of the NPS®, Bain Fellow & Best-Selling Author, speaks at Advocacy Engineered 2022.

Tune in to hear why earned growth is your most important new metric for measuring customer sentiment, and learn the Golden Rule for nurturing customer love.

Earned Growth: Why it matters and how to master it — Fred Reichheld

30th July marks International Friendship Day (IFD).

If you haven’t heard of it, your marketing calendar is about to get a great new addition. If you have, you’ll already know the powerful opportunity IFD presents to acquire new customers who become loyal brand fans.

In this webinar, we’ll be exploring why IFD is the perfect time to increase new customer acquisition, drive sales and build brand affinity. 

Tune in to discover:

-  The impact of IFD on shopping behaviour and referrals
-  Past IFD campaigns (and results) from Bloom & Wild, Ted Baker and more 
-   Expert tips for running your IFD referral campaign

How to drive more revenue this International Friendship Day

Lindsay Newell, Head of UK Marketing at Bloom & Wild, discusses how the brand has turned customer advocacy into a primary growth driver for its business, delivering more than half a million referrals through the Mention Me platform.

How Bloom & Wild has generated £17m of sales through Referral Engineering®

Tune into our Q1 Business Review to hear our COO Simon Dring, our CPO Roy Robinson, and our Director of Client Abi Wendt discuss how you can leverage referral to reduce CPA by up to 15%. You'll also discover how an optimised referral programme can make a seismic impact across every single part of your marketing strategy. Finally, you'll learn what Mention Me has in store for 2022, and how our latest product innovations could empower you to maximise the potential of your brand advocates.

Dial down your CPA, unlock the exponential power of your fans

Join Abi, Director of Client, to discover how to unlock powerful business growth from your customer base.

During the 30 minute session, you’ll discover:

 - Changing consumer behaviour trends in the pandemic
 - How human psychology influences referrals
 - The traits driving (and stopping) consumers from recommending your brand

Ready to grow your business? Watch now.

How to turn your customer base into an engine of growth

In this product webinar you’ll learn:

- First, about our recent product innovations and mission straight from our CPO and Head of Product, along with expert guest speakers 
- Then, how to scale your customer experience using first-party referral data for decision-making, 
- And, finally, how Mention Me's marketing automation integrations can help you plan for the year ahead. 
 
What's the event about?

- How to use key advocacy insights to build data-led segments faster - and smarter -  to deliver great multichannel customer experiences. 
 
What will be covered?

- You’ll hear about Mention Me’s Enhance set of features that help you:
Rethink how you engage with customers. Experiment with and explore customer segments and behaviours, then turn insights into action that drives better results.
Remove the guesswork. Change up offer choices to drive desired results, while identifying the most effective content for each segment.
- Better understand your customers. Enhance lets customers choose their preferred offer – so you can learn what’s most likely to get their attention.
- Building data-led segments faster.  And smarter. It takes just 7 days to learn your customers’ preferred offer. Within 30 days, you’ll know what’s driving more value and be able to build data-led segments accordingly.
- Our client Tillets Clothing will be live in the webinar to give her account on how Enhance has helped their brand achieve 5x higher share rate compared to Referral.

Our team will also explain how our partnerships boost segmentation to drive a more personalised customer’s journey. 

Benefits of these integrations?

- Help improve Marketing Automation Platforms segmentation & personalisation strategy
- Help streamline processes - less manual work for clients
- Improve the performance of referral to increase new customer acquisition
- Increase databases in real time - brands market to more customers

Do more with data: How to harness the exponential power of brand fans.

Consumers are being bombarded by brand messages wherever they go. Learn how to stand out in our webinar, ‘How to accelerate brand growth through celebrating customer uniqueness’.

Watch now to discover how to:

—Engage your customers now and in the post-pandemic, Gen Z-driven, cookieless future
—Build a powerful community of brand advocates
—Improve your customer focus and engage every shopper

#referralmarketing #customeradvocacy #marketing

How to accelerate brand growth through celebrating customer uniqueness

How well do you really know your customers? At Advocacy Engineered, our Head of Brand Sophia King presented our latest report, revealing the gaping chasm between what your consumers want and what you think they want.

Introducing: The Customer Advocacy Gap

Customer Advocacy

Customer Community

Customer Engagement

Customer Data

Advocacy

Marketing

Marketers

Brand Advocacy

Branding

Brand Positioning

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

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Introducing: The Customer Advocacy Gap

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