Name: Turning leads into opportunities with Slack and ActiveCampaign
Start: 2022-07-12T17:00:00Z
End: 2022-07-12T17:00:50.000Z
Location: BrightTALK
Rating: 0

Where work happens

Slack is a new way for your entire company to communicate. It replaces email with something faster, better organised and more secure. Instead of one-off email chains, all your communication is organised into channels that are easy to create, join and search. When there’s a channel for everything that happens at your company, everyone knows exactly where to go to get work done.

Learn how they harness the power of their workspace to bring together the right teammates, tools, and information to move work forward in style. Whether you’re receiving notifications, responding to approvals, or bonding with your teammates, get an inside look at how to unlock greater speed, efficiency, and connectedness.

Streamline your Cloud Operations with Slack and AWS

Pull back the curtain and see how our internal teams harness Slack and Salesforce Sales Cloud over the entire lifecycle of a sales deal.

This webinar is best for:
—Sales professionals.

If you’re in sales, you know that every customer has different needs, wants, and motivators. Uncovering those needs through good communication is essential to building empathetic relationships, and those relationships are the key to successful sales partnerships. Luckily, helping people connect efficiently is what Slack does best.

Great connections are only half the battle; they can break down if your tools and data are scattered. And with the recent shift in economic conditions, companies everywhere are looking for ways to meet their revenue commitments without adding headcount. To avoid wasting time and money, our reps depend on the combined power of Slack and Salesforce’s Sales Cloud to scale the impact of their sales team while speeding up deal cycles.

In this webinar, learn how to strategize in channels, bring customers inside the workspace with Slack Connect, and use a simple series of workflows and automations to close deals. By giving reps more customer-facing time and harnessing the power of the extended sales team, Slack can help you achieve your targets.

Things you’ll learn:
—Winning more deals as a team.
—Boosting individual rep productivity.
—Scaling faster with automations and workflows that connect Salesforce and Slack.
—Encouraging team selling with account channels.
—Building deeper, differentiated partnerships with customers using Slack Connect.
—Bringing deal context into the flow of work with the Sales Cloud for Slack app.

The life of a deal: How we run sales with Slack

Learn how IT teams leverage Slack to break down information silos, work asynchronously, and automate routine tasks to free up time for strategic work.

This webinar is best for:
—Technology professionals.

The way the world works has drastically changed and the technology and teams that enable this new way of working have never been more visible or essential. IT teams across companies of every size and every industry are responsible for meeting the challenge of this shift head on, but one question remains. How do we make this work from anywhere world more enjoyable and productive with less wasted effort?

In this webinar, Sean Storer, Slack’s senior solutions marketing manager for IT, will introduce the concept of a digital HQ and walk through the benefits this model has for IT teams. After a brief introduction to the concept of a digital HQ, you’ll hear real-world examples from a panel of IT leaders on how they use Slack as their digital HQ and the positive impacts they’re seeing across their teams and companies.

Things you’ll learn:
—The key elements of a digital HQ and their benefits for IT teams.
—How a digital HQ can improve IT productivity and improve employee experience across an organization.
—Real-world examples of how IT teams are benefitting from implementing Slack as their digital HQ.

How IT teams create company-wide value by enabling a digital HQ

Sales teams can achieve revenue growth and deepen customer relationships faster by automating routine processes with Slack.

This webinar is best for:
—Sales professionals.

B2B sales is changing fast. The global shift to a digital-first approach to work has influenced team selling, and according to Gartner, 33% of all buyers desire a seller-free sales experience. The same study found that 80% of B2B sales interactions are expected to occur in digital channels by 2025.

Jeremy Hemsworth, Slack’s director of solutions marketing, and Ashley Mao, a corporate marketing manager at Slack, will share four easy-to-use Slack features that empower teams to work with greater speed and focus. With Slack as your digital sales floor, your team gets to spend more time strengthening relationships with customers so your organization can close more deals faster.

Things you’ll learn:
—Launch dedicated account channels straight from Salesforce or Slack, so key stakeholders can stay in touch and aligned.
—Use the Sales Cloud for Slack app to bring the rich context of Salesforce directly into Slack.
—Automate low-value tasks with workflows so reps can spend more time selling.
—Break down silos between your team and customers with Slack Connect.

4 Tips for Sales Teams to Get More Value From Slack

Learn how your organization can attract, engage and retain talent in a digital-first world. 

In times of disruption, it’s the companies that embrace new ways of working that succeed. With 55% of employees open to a new job in the next year*—70% for employees who are dissatisfied with their current flexibility—businesses must redesign work for the digital era to attract and retain employees, keep work moving forward, and achieve their goals.

Join our webinar to learn how you can win the battle for talent by creating a more flexible, connected, and inclusive workplace, and bring everyone together in a digital HQ. We’ll also share tips on how to encourage team collaboration and cohesiveness across remote and distributed workplaces.

* Future Forum Pulse survey of 10,646 knowledge workers, May 2–16, 2022

Things you’ll learn:
—A blueprint for redesigning work for the digital-first era.
—Real-world examples of how organizations are embracing the digital HQ.
—How your team can collaborate and communicate from anywhere by using Slack as its digital HQ.

Win the Battle for Talent With a Digital HQ

Reclaim your calendar and get more time back in your day by ditching inefficient meetings. 

This webinar is best for:
—Everyone
—Slack users
—Technology professionals
—Users new to Slack

How many hours did you spend in meetings last week? If you feel like your schedule is increasingly packed, you’re not alone: the average volume of meetings per week is up 70% since February 2020.*

It’s time to ditch inefficient meetings—you know the ones. In this webinar, we’ll share how you can replace those meetings with flexible alternatives like channels, huddles, clips, and workflows.

*Reclaim.ai, Productivity Trends Report, 2021

Things you’ll learn:
—Learn new ways to use Slack to drive asynchronous and synchronous productivity.
—Understand the value of creating flexibility for you and your teams.
—Identify an ineffective meeting, and CANCEL it.

10 Ways to Replace Meetings Using Slack

Sales leaders from Docusign, #samsales Consulting and Bravado share their best advice for building relationships that drive deals forward

This webinar is best for:
- Sales professionals

The traditional methods for connecting with customers no longer apply. On-site demos and in-person events have been replaced by digital interactions. The interesting twist? Most buyers like it that way. In fact, three out of four B2B decision makers prefer remote interactions or digital self-serve over face-to-face engagements, according to an analysis by McKinsey.

So how do you meet buyers where they are, stand out from the noise and build strong relationships in a digital-first world? AJ Tennant, Slack’s vice president of sales, explores these and other questions with sales leaders including Samantha McKenna, the CEO of #samsales Consulting; Sahil Mansuri, the CEO of Bravado; and Kathy Gereau, the regional vice president of enterprise sales CLM for DocuSign. Tune in to this webinar to learn how you can help your reps build lasting connections with customers and unlock new opportunities.

Things you’ll learn:
- The state of the buyer-seller relationship today and tactical tips to help your team adapt
- Actionable advice for building strong customer relationships in a digital-first world
- Tool recommendations to help your reps connect more seamlessly with customers
- A look ahead: Sales trends for 2023 and how to prepare for them now

Presented by:
AJ Tennant - Vice President, Sales, Slack
Sahil Mansuri - Co-Founder and CEO, Bravado
Kathy Gereau - Regional Vice President, Enterprise Sales CLM, DocuSign
Samantha McKenna - Founder and CEO, #samsales Consulting

Cutting through the noise: Connect with customers in a digital-first world

Learn how Slack and Smartsheet enable marketers to reach their customers faster by driving alignment on campaign strategy and deliverables.

This webinar is best for:
- Marketers

Now more than ever marketing teams are grappling with changing business priorities and rapidly evolving customer expectations. Reaching customers at the speed they move has become table stakes. However, campaign planning and execution are often complex, involving a plethora of teams, decisions, and deliverables. Ideas can get stuck in inboxes, action items are lost in meetings, and miscommunication can slow everything down – forget agility.

With a digital HQ for marketing and modern project management tools, marketers can break down communication silos and embrace an agile way of working that allows them to move work forward with ease. Join Brian Bosche, Principal Product Marketing Manager at Smartsheet, and Bhavik Joshi, Director, Growth Marketing Tech at Uber, as they discuss how Slack and Smartsheet enable marketers and their partners to cut down on planning and lifecycle development time and streamline collaboration on marketing activities.

Things you’ll learn:
- How marketers are adapting how they work to meet the changing needs of customers.
- How Smartsheet enables marketers to plan and execute better campaigns and marketing programs.
- Discover ways other organizations are streamlining campaign planning.

Presented by:
Yousaf Sajid - Senior Solutions Marketing Manager, Slack
Brian Bosche - Principal Product Marketing Manager, Smartsheet
Bhavik Joshi - Director, Growth Marketing Tech, Uber

How to keep your marketing teams aligned with Slack and Smartsheet

Over the past year, we’ve proved as a society that we can be effective, creative, and productive working from anywhere. We must empower employees to work when and where it is best for them.

In this interactive webinar, we will walk you through the three principles that will guide you to being a digital-first company. We will also share tips for how organizations can encourage team collaboration and communication while not being in-person.

Things you’ll learn: 
• Defining the digital-first approach.
• The three principles that will guide you through the process.
• Real-world examples of how organizations are embracing the digital-first approach.
• How Slack can be your digital HQ and features that will help your team collaborate and communicate no matter where they work.

Embracing a Digital-First Approach to Work

For millions of knowledge workers, students, and frontline workers around the world, Slack is their digital workplace and hub to communicate, collaborate and perform daily tasks and work.

In this webinar, we’ll walk through the foundations of Slack’s Workflow Builder tool, and help you build automated workflows for your organization using real-world use cases that any team can implement straightaway to improve your team's productivity.

Things you’ll learn:
—Introduction to Slack’s Workflow Builder tool.
—How to identify opportunities to streamline processes using Workflow Builder.
—Use cases to help drive projects forward, reduce email and automate processes without any coding required.

Essential tips for automating everyday tasks in Slack

Learn why Slack was named a leader in collaboration and communication applications in the latest IDC MarketScape report.

This webinar is best for:
- Business decision makers
- Technology professionals

There are a variety of collaboration and community applications on the market today, each with its own strengths and challenges. Why is this space growing so quickly? And with so many options, how can you select the right solution to power your digital HQ in a work-from-anywhere world?

In this live webinar, guest speaker IDC’s Research Director Wayne Kurtzman and Slack’s VP of Product Ilan Frank discuss the findings of the new IDC MarketScape: “Worldwide Collaboration and Community Applications 2021 Vendor Assessment,” which evaluates a dozen major collaboration products and names Slack as a leader for both its strategies and capabilities.

Join us as Kurtzman and Frank explore the methodology behind the IDC MarketScape, the rapidly-evolving landscape of collaboration products, the implications for technology buyers, and why Slack is recognized for its powerful app integrations, useful audio and video features, enterprise-grade focus on security and compliance, and more.

Things you’ll learn:
- The strengths and challenges of a dozen major vendors of collaboration and community applications
- The IDC MarketScape methodology used to evaluate these vendors and the criteria that factored into its assessment
- The biggest trends in collaboration and community applications over the past year, and predictions for the future of work
- Advice for choosing the right collaboration solution for your digital HQ

Choosing the right collaboration solution for your digital HQ

Learn how Slack’s powerful integrations with Salesforce Sales Cloud and DocuSign Agreement Cloud come together in Slack to help drive deals forward.

This webinar is best for:
- Sales professionals

B2B buying and selling is more complex than ever.

The average sale today involves 10 people, lasts 102 days, and has to all happen in a hybrid world. Sales organizations are adapting quickly to this new landscape, enabling reps with technology and shifting how they engage with prospects and customers. Gartner predicts that by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.

However, digitizing the sales process is no easy task. Critical information that reps need is spread across various tools, causing the contracting process to drag on. Learn how Slack’s powerful integrations with Salesforce Sales Cloud and the DocuSign Agreement Cloud come together in Slack to help drive deals forward, boost rep productivity, and deliver a better experience for your buyers.

Things you’ll learn:
- Minimize context switching by generating custom agreements with important information from Salesforce and templates from DocuSign together in one place
- Automate and streamline approvals with Slack’s Approvals Bot based on quote configurations in Salesforce Sales Cloud
- Speed up the contracting process and deliver a superior customer experience using DocuSign eSignature with Slack Connect

Presented by: 
Michelle Hess - Enterprise Account Executive, Slack 
Prachi Mishra - Senior Product Marketing Manager - Salesforce partnership, DocuSign

Close deals faster with Slack, DocuSign, and Salesforce

Learn how to be an effective Slack Champion to transform the way your organization gets work done

This webinar is best for:
- Owners and admins
- Slack champions
- Slack users

Join us as our very own Slack Champion shares her tips for supporting the success of Slack within your organization. Learn how to find and lean on internal Slack Champions to scale change-management efforts and drive mature Slack usage.

Things you’ll learn:
- What is a Slack Champion and explaining the Champion Profile
- How to Champion the three phases of our customer journey: adopt, launch, mature
- How to speak to leaders in your organization and rally them behind Slack
- How to set up an internal Champion Network
- What resources are available to help

A call for Slack Champions: Drive Slack success within your organization

Join us to learn from Slack’s Experience Architect and Customer Success team on how Slack can help your team thrive in a new, hybrid way of working.

This webinar is best for:
- Slack users

This webinar will take you through the foundations of best practices for collaborating in Slack with your team. Learn tips and tricks for getting your team out of meetings and emails and creating the time and efficiency to focus on your work.

Things you’ll learn:
- How to create your digital HQ to help your team thrive
- Create a high performing team culture with - Slack's new digital first toolkit
- The power of asynchronous work through Slack

How Slack can help your team thrive in the new way of working

This webinar is best for:
- Financial services professionals

Security has always been critical for financial institutions. But heightened geopolitical tensions have underscored its importance: In February, the U.S. Cybersecurity and Infrastructure Security Agency issued a warning about potential cyber attacks targeting critical industries, including financial services.

To help organizations prepare for malicious activity, the government launched Shields Up, which provides risk-mitigation guidance, including how to strengthen controls for cloud services. We’ll explore these guidelines and more in our upcoming webinar, Fortified collaboration: How to keep your digital-first workplace secure.

Join us for an in-depth discussion with security experts on how Slack can help teams work securely from anywhere. In this webinar, we’ll explore how some of the world’s largest financial institutions use Slack to collaborate securely without compromising speed to market or the employee and customer experience.

Things you’ll learn:
- Tactical advice for enabling secure collaboration across teams
- How Slack’s robust security features and products can help your organization stay secure
- Recommendations for managing remote data storage
- How to achieve FINRA 17a-4 compliance
- Tips to collaborate with external teams without compromising security

Fortified collaboration: How to secure your digital-first workplace

Attracting talent and getting them productive quickly is a top-of-mind business challenge for people leaders around the world. This is made all the more difficult in the new flexible working environment.

In this webinar, we’ll explore why onboarding is the crucial first step to making your people successful, how organisations use Slack to create a differentiated onboarding experience, and how you can do this too (without any code). Help your people be productive faster and keep them engaged with your organisation, using Slack.

Accelerate new-employee productivity and engagement with Slack onboarding

Are you constantly inundated with repetitive requests, distracted by never-ending notifications, bouncing between different tools? Take back control by customizing Slack to reflect the way you want to work. In this session, you’ll get a sneak peek into the unique day-to-day of our very own Slack employees.

Learn how they harness the power of their workspace to bring together the right teammates, tools, and information to move work forward in style. Whether you’re receiving notifications, responding to approvals, or bonding with your teammates, get an inside look at how to unlock greater speed, efficiency, and connectedness.

Things you’ll learn:
• How Slack employees use Slack
• Ways to customize your workspace
• Tools to automate the work of work
• Tips and tricks for integrating your other tools

Slack on Slack: Get work done, your way

Learn how to take action on business data to convert leads faster using ActiveCampaign with Slack.

This webinar is best for:
- Marketers

The working world as we know it is now drastically different as technology and customer expectations have changed. Marketers have had to find new approaches to reach their target audiences and drive revenue while aligning with globally distributed teams.

Join this webinar co-hosted by Slack and ActiveCampaign to learn how growing businesses can solve these challenges by harnessing the power of customer experience automation within their digital HQ.

Things you’ll learn:
- How marketers are using Slack as their digital HQ.
- How to organize and take action on your business data to create better customer experiences.
- A customer interview on how they used Slack and ActiveCampaign to drive marketing activities and improve customer experiences.

Presented by:
Yousaf Sajid - Senior Solutions Marketing Manager, Slack
Kenzie Macksey - Platform Product Marketing Manager, ActiveCampaign
Kay Peacey - ActiveCampaign Academy Teacher, Slick Business

Turning leads into opportunities with Slack and ActiveCampaign

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Turning leads into opportunities with Slack and ActiveCampaign

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