Name: Coffee with Massimo: The business value of Integration & Automation
Start: 2022-08-24T17:00:00Z
End: 2022-08-24T17:00:32.000Z
Location: BrightTALK

Workato is the leading Enterprise Automation Platform. Workato enables both business and IT teams to integrate their apps and automate business workflows without compromising security and governance. It enables companies to drive real time outcomes from business events. 

There is no coding required, and the platform utilizes Machine Learning and patented technology to make the creation and implementation of automations 10X faster than traditional platforms.

http://www.workato.com

Alle sprechen von Automatisierung und Künstlicher Intelligenz im Marketing. Aber mal Hand aufs Herz: Keiner weiss so richtig,  wie man diese Superkräfte entfaltet. Die Mehrzahl der Unternehmen tun sich bei der (intelligenten) Automatisierung verdammt schwer und so sind die meisten Marketingprozesse, trotz der Nutzung vieler Tools, mühevoll manuell und ohne wirkliche Ausschöpfung des Datenpotenzials. In dieser Masterclass von Workato und beyondbots zeigt euch der Automation Professor und Thought Leader Andreas Fuchs, wie ihr Automatisierung skaliert, KI und andere smarte Technologien einsetzt und somit euer Marketing (und euer gesamtes Business) auf das nächste Level katapultiert. Und das in kürzester Zeit. In den 90 Minuten erwartet euch:

- Wie ihr mit smarten Low-Code Technologien eure bestehende Systemlandschaft in kürzester Zeit und ohne Programmierkenntnisse integriert und automatisiert.
- Wie man (Marketing-) Prozesse mit Künstlicher Intelligenz (ChatGTP & Co) einfach und smart auf das nächste Level bringt
- Wie ihr das Potenzial von Kundendaten nicht nur nutzt, sondern eure Kunden, Kollegen und Chefs begeistert.
Spannende und Praktische Use Cases

[German] How to Boost your Business with Automation and AI (fast).

In this webinar, Massimo Pezzini,  Head of Research at Workato (and former Gartner VP Distinguished Analyst), will discuss integration strategies and technologies—including enterprise iPaaS—as well as examine the shift in integration and automation.

What you’ll learn: 
- Why today's buyers need more than the existing EiPaaS experience
- What's new and next in the world of integration and automation across each line of business
- How to create a seamless, scalable, platform experience for your teams that drive real transformation and change

Integration Platform as a Service: A Market at a Turning Point

In our next Confessions of a CPO, Gautham Viswanathan, CPO of Workato, will be sitting down with Yuval Refua, VP Product at TripActions for a discussion on their product careers, philosophies, and challenges and successes.

What You’ll Learn:
- What the biggest challenges are for product leaders and how to overcome them
- How to best structure technology teams for success 
- The best metrics to measure product team success
- And so much more

Confessions of a CPO, TripActions

In our next Confessions of a CPO, Gautham Viswanathan, CPO of Workato, will be speaking with Adam Howatson, CEO at LogiSense for a discussion on their technology careers, philosophies, and challenges and successes.

What You’ll Learn:
- How to create a product roadmap to enable your product for success
- How to encourage close collaboration between product teams and the C-suite
- Which metrics to use to best measure product team success
- And so much more

Confessions of a CPO, LogiSense

Power up your HR teams through automation and integration!

Automation and integration are key to enabling HR to be a business driver, cost saver, time saver, and value creator.  Join Workato and Harbinger for a discussion filled with game-changing insights, takeaways, experiences, and tips on effectively using HR integrations and automation to build future-ready workplaces.

Future Ready Workplace via HR Integrations & Workflow Automations

Thinking of improving ROI from your integration landscape? Join us to learn how iPaaS-led automation can deliver faster ROI for your business.

Recipe for Faster ROI with iPaaS Automations

In the seventh session of Coffee with Massimo, Massimo and Karuna will chat about how to bring together Enterprise Automation and iPaaS. Led and moderated by Karuna Mukherjea, Workato’s VP of Enterprise Product Marketing, they'll discuss how to combine Enterprise Automation and iPaaS.

Join Massimo Pezzini, a distinguished former VP analyst at Gartner with over 45 years of industry experience with insights on integration, middleware technology, APIs, and event-driven architecture.

**All giveaways mentioned in webinar recording have completed.**
For more webinars, visit https://discover.workato.com/events/

Coffee with Massimo: Bringing together Enterprise Automation and iPaaS

In our next Confessions of a BizTech Leader, Carter Busse, CIO of Workato, will be sitting down with Curtis Salinas, VP, Business Technology at Chainalysis for a discussion on their technology careers, philosophies, and challenges and successes.

What You’ll Learn:
- How Curtis applied learnings from his experiences in technology roles at Slack and LinkedIn to Chainalysis
- How to best structure technology teams for success 
- Career advice for aspiring technology leaders
- And so much more

Join Workato in The Confessions Series where we feature leaders in different fields as they share their personal accounts, trends they are seeing and the difficult problems they have overcome. The Confessions Series features today’s top leaders from across industries. Whether you’re an IT, Marketing or Technology leader, hear your favorite CIOs, CMOs, and CPOs speak candidly on their challenges and triumphs at work.

For more webinars, visit https://discover.workato.com/events/

Confessions of a BizTech Leader, Chainalysis

In the sixth session of Coffee with Massimo, Massimo and Karuna will chat about the best organizational models to support enterprise automation. Led and moderated by Karuna Mukherjea, Workato’s VP of Enterprise Product Marketing, they’ll chat about the transformation that the market is currently undergoing, what the different platforms are, and how to identify which platforms make the most sense for your business strategies.

Join Massimo Pezzini, a distinguished former VP analyst at Gartner with over 45 years of industry experience with insights on integration, middleware technology, APIs, and event-driven architecture.

**All giveaways mentioned in webinar recording have completed.**
For more webinars, visit https://discover.workato.com/events/

Coffee with Massimo: Organizational Models to support Enterprise Automation

In the fifth session of Coffee with Massimo, Massimo and Karuna will chat about how to implement enterprise automation via incremental approaches. Led and moderated by Karuna Mukherjea, Workato’s VP of Enterprise Product Marketing, they’ll chat about the transformation that the market is currently undergoing, what the different platforms are, and how to identify which platforms make the most sense for your business strategies.

Join Massimo Pezzini, a distinguished former VP analyst at Gartner with over 45 years of industry experience with insights on integration, middleware technology, APIs, and event-driven architecture.

**All giveaways mentioned in webinar recording have completed.**
For more webinars, visit https://discover.workato.com/events/

Coffee with Massimo: Implement Enterprise Automation via Incremental Approaches

Siloed approaches to integration & automation arise out of necessity but can only take you so far. At a certain point, business requirements for scale, reliability and governance can’t be met by these point solutions. When this time comes, your team will need to upgrade your approach. 

Join leaders from Unity Software, Hydrow and Workato to learn from their experience on key elements of this challenge including:
- What are the signs that point solutions have reached their limit
- How to architect your transition to a centralized iPaaS approach
- Who needs to be involved in the transition process to ensure success

Art of Automation: From an integration silo to a centralized approach

In our next Confessions of a CPO, Gautham Viswanathan, CPO of Workato, will be sitting down with John Pearce, VP of Product Management at Chargebee, for a discussion on their product management careers, philosophies, and challenges and successes.


What You’ll Learn:
- How to ensure collaboration between product teams and other teams in the company to guarantee success
- What a product leader’s biggest challenges are and how to overcome them
- Which metrics to use to track product success and performance
- And more

Join Workato in The Confessions Series where we feature leaders in different fields as they share their personal accounts, trends they are seeing and the difficult problems they have overcome. The Confessions Series features today’s top leaders from across industries. Whether you’re a IT, Marketing or Technology leader, hear your favorite CIOs, CMOs, CPOs speak candidly on their challenges and triumphs at work.

For more webinars, visit https://discover.workato.com/events/

Confessions of a CPO, Chargebee

In our next Confessions of a BizTech Leader, Carter Busse, CIO of Workato, will be sitting down with Tom Kelshaw, Executive Director of Automation at GroupM for a discussion on their technology careers, philosophies, and challenges and successes.

What You’ll Learn:
- How to foster non-IT-trained employees into software developers
- How to encourage collaboration and community with automation and integration
- Tom’s non-traditional path from digital designer to automation director at media companies
- And so much more

Join Workato in The Confessions Series where we feature leaders in different fields as they share their personal accounts, trends they are seeing and the difficult problems they have overcome. The Confessions Series features today’s top leaders from across industries. Whether you’re a IT, Marketing or Technology leader, hear your favorite CIOs, CMOs, CPOs speak candidly on their challenges and triumphs at work.

For more webinars, visit https://discover.workato.com/events/

Confessions of a BizTech Leader, GroupM

In this platform demo, you’ll learn how to integrate your applications and automate your workflows to save hours of work. See how to streamline common workflows using our cookbook of community connectors or automate any process by creating your own custom recipe.

Why You Should Join
- Discover why business automation is essential
- Find out how easy it is to set up Workato
- Learn how to set up an integration in just minutes

For more webinars, visit https://discover.workato.com/events/

Workato Kitchen

In our next Confessions of a CPO, Gautham Viswanathan, CPO of Workato, will be sitting down with John Pearce, VP of Product Management at Chargebee, for a discussion on their product management careers, philosophies, and challenges and successes.


What You’ll Learn:
- How to ensure collaboration between product teams and other teams in the company to guarantee success
- What a product leader’s biggest challenges are and how to overcome them
- Which metrics to use to track product success and performance
- And more

Join Workato in The Confessions Series where we feature leaders in different fields as they share their personal accounts, trends they are seeing and the difficult problems they have overcome. The Confessions Series features today’s top leaders from across industries. Whether you’re a IT, Marketing or Technology leader, hear your favorite CIOs, CMOs, CPOs speak candidly on their challenges and triumphs at work.

For more webinars, visit https://discover.workato.com/events/
**All giveaways mentioned in webinar recording have completed.**

In this fourth session, Massimo will be discussing the ways that enterprise automation can enable application modernization. Led and moderated by Karuna Mukherjea, Workato’s VP of Enterprise Product Marketing, they’ll chat about how you and your team can achieve application modernization by using enterprise automation. 

Join Massimo Pezzini, a distinguished former VP analyst at Gartner with over 45 years of industry experience with insights on integration, middleware technology, APIs, and event-driven architecture.

**All giveaways mentioned in webinar recording have completed.**
For more webinars, visit https://discover.workato.com/events/

Coffee with Massimo: How Enterprise Automation Enables Application Modernization

In this third session, Massimo will be discussing the different types of technology platforms that exist in the market for enterprise automations. Led and moderated by Karuna Mukherjea, Workato’s VP of Enterprise Product Marketing, they’ll chat about the transformation that the market is currently undergoing, what the different platforms are, and how to identify which platforms make the most sense for your business strategies.

Join Massimo Pezzini, a distinguished former VP analyst at Gartner with over 45 years of industry experience with insights on integration, middleware technology, APIs, and event-driven architecture.

**All giveaways mentioned in webinar recording have completed.**
For more webinars, visit https://discover.workato.com/events/

Coffee with Massimo: Types of technology platforms for Enterprise Automation

In this second session, Massimo will be discussing strategies for designing an integration & automation strategy. Led and moderated by Karuna Mukherjea, Workato’s VP of Enterprise Product Marketing, they’ll chat about the benefits of having an integration & automation strategy and how to design a successful one.

Join Massimo Pezzini, a distinguished former VP analyst at Gartner with over 45 years of industry experience with insights on integration, middleware technology, APIs, and event-driven architecture.

**All giveaways mentioned in webinar recording have completed.**
For more webinars, visit https://discover.workato.com/events/

Coffee with Massimo: How to Design an Integration & Automation Strategy

Coffee with Massimo

In this first session, Massimo will be discussing the business value of integration. Led and moderated by Karuna Mukherjea, Workato’s VP of Enterprise Product Marketing, they’ll chat about the convergence of automation and integration—and the 5 automation drivers that should be top of mind for leading organizations.

Join Massimo Pezzini, a distinguished former VP analyst at Gartner with over 45 years of industry experience with insights on integration, middleware technology, APIs, and event-driven architecture.

**All giveaways mentioned in webinar recording have completed.**
For more webinars, visit https://discover.workato.com/events/

Coffee with Massimo: The business value of Integration & Automation

workato

coffee with massimo pezzini

Data Integration

Data Architecture

Automation

Integration

integration architecture

iPaaS

integration platform as a service

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Fintech

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Operations

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Coffee with Massimo: The business value of Integration & Automation

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About this talk

Workato