Name: Art of Automation: From an integration silo to a centralized approach
Start: 2022-11-30T18:00:00Z
End: 2022-11-30T18:00:59.000Z
Location: BrightTALK

Workato is the leading Enterprise Automation Platform. Workato enables both business and IT teams to integrate their apps and automate business workflows without compromising security and governance. It enables companies to drive real time outcomes from business events. 

There is no coding required, and the platform utilizes Machine Learning and patented technology to make the creation and implementation of automations 10X faster than traditional platforms.

http://www.workato.com

Alle sprechen von Automatisierung und Künstlicher Intelligenz im Marketing. Aber mal Hand aufs Herz: Keiner weiss so richtig,  wie man diese Superkräfte entfaltet. Die Mehrzahl der Unternehmen tun sich bei der (intelligenten) Automatisierung verdammt schwer und so sind die meisten Marketingprozesse, trotz der Nutzung vieler Tools, mühevoll manuell und ohne wirkliche Ausschöpfung des Datenpotenzials. In dieser Masterclass von Workato und beyondbots zeigt euch der Automation Professor und Thought Leader Andreas Fuchs, wie ihr Automatisierung skaliert, KI und andere smarte Technologien einsetzt und somit euer Marketing (und euer gesamtes Business) auf das nächste Level katapultiert. Und das in kürzester Zeit. In den 90 Minuten erwartet euch:

- Wie ihr mit smarten Low-Code Technologien eure bestehende Systemlandschaft in kürzester Zeit und ohne Programmierkenntnisse integriert und automatisiert.
- Wie man (Marketing-) Prozesse mit Künstlicher Intelligenz (ChatGTP & Co) einfach und smart auf das nächste Level bringt
- Wie ihr das Potenzial von Kundendaten nicht nur nutzt, sondern eure Kunden, Kollegen und Chefs begeistert.
Spannende und Praktische Use Cases

[German] How to Boost your Business with Automation and AI (fast).

In this webinar, Massimo Pezzini,  Head of Research at Workato (and former Gartner VP Distinguished Analyst), will discuss integration strategies and technologies—including enterprise iPaaS—as well as examine the shift in integration and automation.

What you’ll learn: 
- Why today's buyers need more than the existing EiPaaS experience
- What's new and next in the world of integration and automation across each line of business
- How to create a seamless, scalable, platform experience for your teams that drive real transformation and change

Integration Platform as a Service: A Market at a Turning Point

In our next Confessions of a CPO, Gautham Viswanathan, CPO of Workato, will be sitting down with Yuval Refua, VP Product at TripActions for a discussion on their product careers, philosophies, and challenges and successes.

What You’ll Learn:
- What the biggest challenges are for product leaders and how to overcome them
- How to best structure technology teams for success 
- The best metrics to measure product team success
- And so much more

Confessions of a CPO, TripActions

In our next Confessions of a CPO, Gautham Viswanathan, CPO of Workato, will be speaking with Adam Howatson, CEO at LogiSense for a discussion on their technology careers, philosophies, and challenges and successes.

What You’ll Learn:
- How to create a product roadmap to enable your product for success
- How to encourage close collaboration between product teams and the C-suite
- Which metrics to use to best measure product team success
- And so much more

Confessions of a CPO, LogiSense

Power up your HR teams through automation and integration!

Automation and integration are key to enabling HR to be a business driver, cost saver, time saver, and value creator.  Join Workato and Harbinger for a discussion filled with game-changing insights, takeaways, experiences, and tips on effectively using HR integrations and automation to build future-ready workplaces.

Future Ready Workplace via HR Integrations & Workflow Automations

Thinking of improving ROI from your integration landscape? Join us to learn how iPaaS-led automation can deliver faster ROI for your business.

Recipe for Faster ROI with iPaaS Automations

In the seventh session of Coffee with Massimo, Massimo and Karuna will chat about how to bring together Enterprise Automation and iPaaS. Led and moderated by Karuna Mukherjea, Workato’s VP of Enterprise Product Marketing, they'll discuss how to combine Enterprise Automation and iPaaS.

Join Massimo Pezzini, a distinguished former VP analyst at Gartner with over 45 years of industry experience with insights on integration, middleware technology, APIs, and event-driven architecture.

**All giveaways mentioned in webinar recording have completed.**
For more webinars, visit https://discover.workato.com/events/

Coffee with Massimo: Bringing together Enterprise Automation and iPaaS

In our next Confessions of a BizTech Leader, Carter Busse, CIO of Workato, will be sitting down with Curtis Salinas, VP, Business Technology at Chainalysis for a discussion on their technology careers, philosophies, and challenges and successes.

What You’ll Learn:
- How Curtis applied learnings from his experiences in technology roles at Slack and LinkedIn to Chainalysis
- How to best structure technology teams for success 
- Career advice for aspiring technology leaders
- And so much more

Join Workato in The Confessions Series where we feature leaders in different fields as they share their personal accounts, trends they are seeing and the difficult problems they have overcome. The Confessions Series features today’s top leaders from across industries. Whether you’re an IT, Marketing or Technology leader, hear your favorite CIOs, CMOs, and CPOs speak candidly on their challenges and triumphs at work.

For more webinars, visit https://discover.workato.com/events/

Confessions of a BizTech Leader, Chainalysis

In the sixth session of Coffee with Massimo, Massimo and Karuna will chat about the best organizational models to support enterprise automation. Led and moderated by Karuna Mukherjea, Workato’s VP of Enterprise Product Marketing, they’ll chat about the transformation that the market is currently undergoing, what the different platforms are, and how to identify which platforms make the most sense for your business strategies.

Join Massimo Pezzini, a distinguished former VP analyst at Gartner with over 45 years of industry experience with insights on integration, middleware technology, APIs, and event-driven architecture.

**All giveaways mentioned in webinar recording have completed.**
For more webinars, visit https://discover.workato.com/events/

Coffee with Massimo: Organizational Models to support Enterprise Automation

In the fifth session of Coffee with Massimo, Massimo and Karuna will chat about how to implement enterprise automation via incremental approaches. Led and moderated by Karuna Mukherjea, Workato’s VP of Enterprise Product Marketing, they’ll chat about the transformation that the market is currently undergoing, what the different platforms are, and how to identify which platforms make the most sense for your business strategies.

Join Massimo Pezzini, a distinguished former VP analyst at Gartner with over 45 years of industry experience with insights on integration, middleware technology, APIs, and event-driven architecture.

**All giveaways mentioned in webinar recording have completed.**
For more webinars, visit https://discover.workato.com/events/

Coffee with Massimo: Implement Enterprise Automation via Incremental Approaches

In our next Confessions of a CPO, Gautham Viswanathan, CPO of Workato, will be sitting down with John Pearce, VP of Product Management at Chargebee, for a discussion on their product management careers, philosophies, and challenges and successes.


What You’ll Learn:
- How to ensure collaboration between product teams and other teams in the company to guarantee success
- What a product leader’s biggest challenges are and how to overcome them
- Which metrics to use to track product success and performance
- And more

Join Workato in The Confessions Series where we feature leaders in different fields as they share their personal accounts, trends they are seeing and the difficult problems they have overcome. The Confessions Series features today’s top leaders from across industries. Whether you’re a IT, Marketing or Technology leader, hear your favorite CIOs, CMOs, CPOs speak candidly on their challenges and triumphs at work.

For more webinars, visit https://discover.workato.com/events/

Confessions of a CPO, Chargebee

In our next Confessions of a BizTech Leader, Carter Busse, CIO of Workato, will be sitting down with Tom Kelshaw, Executive Director of Automation at GroupM for a discussion on their technology careers, philosophies, and challenges and successes.

What You’ll Learn:
- How to foster non-IT-trained employees into software developers
- How to encourage collaboration and community with automation and integration
- Tom’s non-traditional path from digital designer to automation director at media companies
- And so much more

Join Workato in The Confessions Series where we feature leaders in different fields as they share their personal accounts, trends they are seeing and the difficult problems they have overcome. The Confessions Series features today’s top leaders from across industries. Whether you’re a IT, Marketing or Technology leader, hear your favorite CIOs, CMOs, CPOs speak candidly on their challenges and triumphs at work.

For more webinars, visit https://discover.workato.com/events/

Confessions of a BizTech Leader, GroupM

Siloed approaches to integration & automation arise out of necessity but can only take you so far. At a certain point, business requirements for scale, reliability and governance can’t be met by these point solutions. When this time comes, your team will need to upgrade your approach. 

Join leaders from Unity Software, Hydrow and Workato to learn from their experience on key elements of this challenge including:
- What are the signs that point solutions have reached their limit
- How to architect your transition to a centralized iPaaS approach
- Who needs to be involved in the transition process to ensure success

Art of Automation: From an integration silo to a centralized approach

In this platform demo, you’ll learn how to integrate your applications and automate your workflows to save hours of work. See how to streamline common workflows using our cookbook of community connectors or automate any process by creating your own custom recipe.

Why You Should Join
- Discover why business automation is essential
- Find out how easy it is to set up Workato
- Learn how to set up an integration in just minutes

For more webinars, visit https://discover.workato.com/events/

Workato Kitchen

In our next Confessions of a CPO, Gautham Viswanathan, CPO of Workato, will be sitting down with John Pearce, VP of Product Management at Chargebee, for a discussion on their product management careers, philosophies, and challenges and successes.


What You’ll Learn:
- How to ensure collaboration between product teams and other teams in the company to guarantee success
- What a product leader’s biggest challenges are and how to overcome them
- Which metrics to use to track product success and performance
- And more

Join Workato in The Confessions Series where we feature leaders in different fields as they share their personal accounts, trends they are seeing and the difficult problems they have overcome. The Confessions Series features today’s top leaders from across industries. Whether you’re a IT, Marketing or Technology leader, hear your favorite CIOs, CMOs, CPOs speak candidly on their challenges and triumphs at work.

For more webinars, visit https://discover.workato.com/events/
**All giveaways mentioned in webinar recording have completed.**

workato

iPaaS

Integration

Automation

integration platform as a service

technology

tech

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

Network infrastructure professionals understand that a reliable and secure infrastructure is crucial to enabling business execution. Join the network infrastructure community to interact with thousands of IT professionals. Browse hundreds of on-demand and live webinars and videos to learn about the latest trends in network computing, SDN, WAN optimization and more.

Network Infrastructure

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Many elements come into play when attracting the right talent. Is your careers page up-to-date? Does your website accurately represent your company culture and communicate it clearly to recruited applicants? In terms of internal processes, do you have an ongoing talent acquisition strategy? How efficient are your application screening and onboarding processes? Where and how are you looking for top candidates and are you enabling them to find you? Discover best practices and learn from industry thought leaders by joining the recruiting community.

Recruiting

Happy employees make productive employees. HR managers are now finding that compensation and benefits alone cannot keep employees happy; they also need nurturing through proper training and development. Join the BrightTALK talent management community to learn how to engage and retain your best talent by providing them with the tools and rewards they need to enhance their performance and reach their potential.

Talent Management

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

The channel sales community on BrightTALK is made up of thousands of sales professionals specializing in channel sales strategy, reseller sales and channel opportunities. Find relevant content on demand or engage with peers and industry leaders in live channel sales webinars and round table discussions.

Channel Sales

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

In this SaaS and subscription economy, the key to success is customer success. This is much easier said than done as client ecosystems are constantly evolving and their needs and aptitudes vary. Join this community to engage with leaders who are prioritizing and pioneering customer success by helping clients maximize ROI, inspiring account growth and strong client retention.

Customer Success

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful finance management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

CFO Strategy

Join this new, vibrant community to learn and connect with top thought leaders, startups and banks who are disrupting the financial services industry. Keep up with the latest news and trends in Fintech and take part in lively debates on topical issues and challenges.

Fintech

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Finance

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

Get powerful procurement and sourcing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which strategies are proving to be the most effective for managing vendors, improving performance and reducing cost.

Procurement and Sourcing

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Art of Automation: From an integration silo to a centralized approach

Presented by

About this talk

Workato