Why Is Customer Experience So Important? (And How to Improve Your CX Efforts)

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Presented by

Tom Martin, Glance * Mark Smith, Kitewheel * Howard Lax, Confirmit * Brad Snedeker, Calabrio

About this talk

Customer relationships are going digital — a trend that has accelerated even more due to the current pandemic. Why is customer experience so important? How can you improve your CX efforts to win and retain customers? Glance CEO, Tom Martin, joins a panel of experts in this webinar replay hosted by CRM Magazine and DestinationCRM.com. What you will learn: * Why customer journey initiatives top the “must continue” list in 2020 * How to deliver digital customer experiences that still feature the human touch * How CX has become critical to your digital brand promise * How major brands deliver in-app human guidance that increases CSAT, loyalty, & ROI

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Glance's branded, in-the-moment web, mobile, and in-app Guided Customer Experiences (Guided CX) increases customer satisfaction, ensures brand loyalty, and drives innovative new revenue streams. The world’s largest enterprises trust Glance’s Guided CX technology to empower customer-first teams to securely see, show, and share anything online with a click of a button.