Why it pays to BELONG: Improving customer experience and increasing sales

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Presented by

Dan Gingiss, The Experience Maker, LLC, Shonnah Hughes, Momentive-AI

About this talk

How well do you really know your customers? In almost every business across every industry, customers have become more diverse than ever before. Whether you know it or not, your customer base is diverse in almost every way imaginable: gender, race, sexual orientation, religion, political affiliation, family structure, existence of disabilities, and more. And the spending power is staggering: ● The LGBTQ+ community has $3.2 trillion in purchasing power. That’s “trillion” with a “T”. ● African American, Asian American, Native American, and Hispanic consumers have a combined $4.9 trillion in purchasing power. ● One in four people in the United States have some form of disability, and the global purchasing power of people with disabilities is $8 trillion. So how can businesses authentically engage with different communities to gain their loyalty and hard-earned dollars? By giving them a place to BELONG. In this eye-opening and myth-busting keynote presentation, customer experience experts Dan Gingiss and Shonnah Hughes teach audiences why belonging matters and how it equates to business growth. They make the case that diversity, equity and inclusion (DEI) is more than just good hiring practices; it’s about building products and services with your diverse customer base in mind and being inclusive in your marketing. You’ll learn: (1) What it means to BELONG and how to create it at your company; (2) Specific examples of companies authentically embracing diverse customers; and (3) How diversity and inclusion lead to better products, improved customer experience, and higher profits. Your audience will walk away inspired with actionable steps to create a deeper connection with ALL of your customers. And when you build it, they will come: communities that feel welcomed, tell others and create word-of-mouth marketing - which is exactly what your audience will be doing after experiencing Dan and Shonnah live!

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