Lessons Learned from Marketings Ops Leadership

Presented by

Andrea Lechner-Becker, VP, Marketing, Shift Paradigm

About this talk

Join marketing/revenue operations leaders to learn their biggest takeaways from their years in the trenches. Our speakers have a broad range of company size, team size, and TechStack experiences. In this roundtable, we'll touch on topics including: 1. Educating execs on the value of marketing/revenue operations 2. Creative ways to secure budget for new MarTech 3. Ways to create technology adoption (without answering the SAME question a million times) 4. MarTech trends they're following and the next tech purchases on their mind Panelists: Naomi Liu: Director, Global Marketing Operations at EFI Max Maurier: Senior Director - Marketing Operations, Analytics, and Growth Marketing at Druva Jonah Cooperman: Global Demand Generation and Marketing Operations Leader at Atlassian
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We're a marketing consultancy focused on driving growth for your business by solving the invisible problems that hurt revenue. From strategy to execution, we have everything you need to ignite growth. We publish content for every marketer - whether it be marketing operations career advice, how to pitch your boss on your favorite martech, and more, you've come to the right place.