Presented by
Andrea Lechner-Becker, VP, Marketing, Shift Paradigm
Lessons Learned from Marketings Ops Leadership
About this talk
Join marketing/revenue operations leaders to learn their biggest takeaways from their years in the trenches. Our speakers have a broad range of company size, team size, and TechStack experiences. In this roundtable, we'll touch on topics including:
1. Educating execs on the value of marketing/revenue operations
2. Creative ways to secure budget for new MarTech
3. Ways to create technology adoption (without answering the SAME question a million times)
4. MarTech trends they're following and the next tech purchases on their mind
Panelists:
Naomi Liu: Director, Global Marketing Operations at EFI
Max Maurier: Senior Director - Marketing Operations, Analytics, and Growth Marketing at Druva
Jonah Cooperman: Global Demand Generation and Marketing Operations Leader at Atlassian
Shift Paradigm
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