Marketing Automation: Expense or Investment?

Presented by

Andrea Lechner-Becker, VP, Marketing, Shift Paradigm

About this talk

With over 8,000 MarTech tools, how do you know if your MarTech spend is working or not? Too often the marketing budget is seen as an expense, instead of an investment. It’s time to shift that paradigm. In this webinar, our Head of Data & Insights, Emma Warrillow, is joined by Adobe Consulting Manager, Jamilyn Barna, a veteran of business consulting and marketing automation, to discuss the invisible problems holding marketers back. You'll learn about: 1. Business-led Objectives | How do you make the business case for new MarTech? 2. Actionable Insights | How do you fulfill on your business case? 3. Agility | 2020 taught us the world can change in a moment. How do you set your team up for it? 4. Macro Trends | Data privacy and the cookieless world are upon us. What should you be doing to prepare?
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