ABM Fundamentals: Getting Started with Account Based Marketing

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Presented by

Justin Gray

About this talk

Account-Based Marketing is all about refocusing efforts to build stronger, more personal relationships with your best buyers, but this shift can feel overwhelming! Join Justin Gray, CCO of Shift Paradigm as he removes the mystery and intimidation from ABM by breaking this critical shift down into easy to digest, easy to implement pillars and walks you through the design of your own best-in-class ABM Pilot program. In this session you will learn: *How to rally Execs, Sales, Marketing, Customer Success and Product teams in building your new hyper-personalized ‘Go to Market’ strategy *How to Identify your best customers and their buying committees *What you need to create a foundational ABM tech stack designed to scale with you *What a pilot program entails and how to quickly operationalize it *The value of benchmarks along with a takeaway framework you can use tomorrow.

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