Account Based Marketing’s Biggest Impact: Customer Lifetime Value (LTV)

Account-based marketing (ABM) is all about investing in the right accounts with the highest conversion rates, largest deals, lowest churn rates, and highest upsell potential. So why then has so much focus around ABM been placed on acquisition, when the real value of Account-Based is realized within the customer relationship? In this interview, we’ll talk with Shift Paradigm Managing Director, Jamie Kirmess who walks you through the basics of ensuring your ABM approach extends across the entire customer lifecyle — and outlines the tactics today’s best brands are deploying to ensure sales and marketing efforts pay off in the form of massive LTV growth. You’ll Learn: How to Increase LTV and Lower CAC by extending Marketing’s Influence into Customer Success Leverage intent and engagement insights to communicate with your best accounts with the right content, at the right time, and on their terms